Content Strategist, Paid Ads

Location: New York, United States; hybrid work with attendance in NYC three times per week

Base pay for candidates based in New York, NY: $95,000–$180,000 per year

Company

hirify.global is an audience-first streaming TV advertising platform that uses targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement to connect CTV advertising with business outcomes. hirify.global became a Walmart company in August 2026.

What you will do

• Bring paid ad content in-house, including copy, static concepts, short video scripts, and variants, and scale production to 200–300 new creatives per week.
• Own the creative testing plan across audiences and channels, including angles, hooks, offers, and formats.
• Review performance with the paid media team, scale winning ads, and retire fatigued creative.
• Build AI-enabled workflows that turn briefs into hundreds of on-brand variants using Claude and creative tools.
• Brief designers, the creative agency, and video and podcast leads, while partnering with product marketing on launch assets.
• Own creative performance metrics including click-through rate, cost per signup, and paid pipeline.

Requirements

• 7+ years of experience in performance creative, paid social content, or ad copywriting.
• Experience producing hundreds of ad assets per week and demonstrating testing learnings with quantitative results.
• Strong creative performance judgment, including writing sharp hooks and distinguishing effective ads from attractive ones.
• A deep bank of references across brands and categories, with the ability to bring new ideas to reviews.
• Ability to scale creative testing through new formats, angles, and learning approaches.
• Experience building AI-based content workflows, with specific examples of their impact.
• Comfort working with ad platform data in LinkedIn Campaign Manager and Meta Ads Manager.

Nice to have

• Experience in B2B SaaS, ad tech, or CTV.
• Design or video editing skills with tools such as Figma, Premiere, or CapCut.
• Experience at a performance creative agency.

Culture & Benefits

• Values include Impact, Ambition, and Urgency, with ownership tied to measurable business outcomes.
• High-performance environment with significant ownership over complex problems.
• Hybrid flexibility with the team working from the NYC Flatiron District three days per week.
• Variable pay based on hirify.global business goals, comprehensive medical, dental, and vision coverage, and a 401(k) with matching.
• Unlimited PTO, paid parental leave for all parents, and an annual team offsite.

Hiring process

• Recruiter screen followed by a manager interview.
• Take-home assignment with a live debrief, followed by a calibration interview with a senior leader.
• Two reference checks and an offer.
• Referred candidates should ask their contact to submit the application directly on their behalf.