Head of Content (AI)

Location: New York City, United States; onsite

Salary: $150,000–$190,000 base plus equity

Company

hirify.global is a U.S. safety app and live network distributing real-time footage of incidents from major American cities.

What you will do

• Own hirify.global’s content across TikTok, Instagram Reels, YouTube Shorts, X, and user-generated content.
• Rebuild the company’s social channels from zero with daily publishing and manage creators and clippers.
• Evaluate organic posts using hook rate, hold rate, shares, saves, and comments, then decide within 48–72 hours which content receives paid spend.
• Clear usage rights, Spark Ad codes, and partnership-ad access before publication; run TikTok Spark Ads and Meta partnership ads.
• Connect paid UGC to sign-ups through attribution systems including MMP, SKAN, and post-install events, reporting cost per sign-up by creator, concept, and hook.
• Recruit and develop a creator roster, package Founder-led and Mission Control content, and collaborate with creative and paid media teams.

Requirements

• Daily knowledge of current platform trends and what is working now.
• Proof of either growing a following from near zero or driving measurable sign-ups or installs to a consumer app through content.
• Experience scaling organically successful posts with paid media, including Spark Ads, partnership ads, or whitelisting; ability to explain the hook, spend, and cost per acquisition.
• Hands-on content creation experience and the ability to brief creators through examples.
• Ability to identify and recruit creators, build lasting creator relationships, and manage output.
• Strong taste and judgment when handling sensitive real-world footage, including knowing when not to publish.
• Scrappy, fast execution with emphasis on shipped work and measurable results over years of experience or degree pedigree.
• Fluent in AI for content work.

Culture & Benefits

• Onsite work in a small New York City team.
• AI-native working environment using agents to clip, tag, and report content.
• Fast, inexpensive testing with rapid discontinuation of ineffective concepts.
• Creator compensation combines a base for steady output with additional rewards when ads perform.
• Base salary of $150,000–$190,000 plus equity.

Hiring process

• Initial expectations include shipping twenty pieces of content in the first week and starting daily TikTok publishing.
• Within the first 30 days, audit content distribution, sign initial creators, and launch a Spark Ads test with sign-up tracking.
• Within 90 days, establish competitive paid-UGC cost per sign-up, improve TikTok search visibility, and present a twelve-month plan and budget.