Social & Brand Content Lead (AI)

Location: Onsite in New York or Mountain View, USA; travel required for lab and product filming, customer and partner stories, conferences, and company-hosted experiences.

Salary: $140K–$215K annually, plus equity.

Company

hirify.global is an applied AI company building foundational hardware and software for the semiconductor industry, critical AI infrastructure, and broader computing systems, with teams across New York City, Silicon Valley, and London.

What you will do

• Create original videos, visual stories, demos, social posts, and repeatable formats connecting AI research and hardware to relevant public questions.
• Own social channel strategy, hands-on publishing, audience growth, testing, distribution, and iteration, with X as a priority platform.
• Lead social and brand campaigns from concept through production, distribution, and performance review.
• Translate AI research, hardware development, engineering tradeoffs, and technical developments into accurate, engaging content and spokesperson briefings.
• Build relationships with developers, researchers, community organizers, creators, and media partners through interviews, podcasts, AMAs, livestreams, collaborations, and sponsorship experiments.
• Partner with researchers, engineers, leaders, design, editorial, media relations, and events teams to expand the reach of technical work and support recruiting.

Requirements

• Demonstrated experience growing a relevant social audience through original content and sustained publishing; provide growth, timeframe, audience relevance, and clear examples of personal creative, production, and distribution contributions.
• Strong hands-on production skill in at least one area such as video, writing, or design, with the ability to take ideas through finished work.
• Ability to brief specialists, evaluate their work, coordinate collaborators, and distinguish personal contributions from others’ work.
• Strong interest in and fluency with AI, technology, internet culture, technical conversations, communities, formats, and channel-specific audience behavior.
• Ability to discuss AI research and hardware with technical colleagues, ask informed questions, and turn expert input into credible content without overstating it.
• Portfolio showing original social content, sound judgment about format and audience, and depth in at least one production craft.
• Ability to lead creative projects, coordinate production partners, provide useful feedback, manage deadlines and budgets, and protect confidential information.
• Willingness to travel for lab and product filming, customer and partner stories, conferences, and Normal-hosted experiences.
• Demonstrated ability matters more than a particular degree or employer.

Nice to have

• Experience working with creators and developer communities.

Culture & Benefits

• Full-time, in-house individual-contributor role reporting to the Head of Communications.
• Close collaboration with research, engineering, design, editorial, media relations, events, and company leadership.
• Equal opportunity and inclusive employment environment.
• Reasonable accessibility accommodations are available.
• Equity is offered in addition to salary.