Sr Associate Brand Manager, Goldfish

Location: Hybrid role based in the HQ office in Camden, NJ, three days per week

Target base salary: $115,800–$159,200 per year

Company

hirify.global is a food and snacking company with brands including Goldfish, Campbell’s, Cape Cod, Kettle Brand, Pepperidge Farm, Prego, Rao’s Homemade, and V8.

What you will do

• Lead execution and support development of Goldfish’s long-term growth strategy, portfolio direction, and innovation agenda.
• Identify growth opportunities using consumer insights, competitive assessments, retail trends, syndicated data, retailer data, and performance analytics.
• Develop consumer-first, omnichannel, retailer-specific, e-commerce, digital shelf, search, content, and retailer media growth initiatives.
• Partner with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, Operations, Sales, Shopper Marketing, and Revenue Growth Management teams to commercialize innovation and renovation initiatives.
• Lead cross-functional project teams and manage innovation pipelines, business planning, monthly reviews, annual operating planning, innovation gates, and leadership presentations.
• Support brand communications, campaigns, digital experiences, shopper activations, and performance management across sales, share, penetration, distribution, velocity, and profitability.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline; MBA is preferred.
• 3–4 years of experience in Brand Management, Marketing, Innovation, Consulting, Strategy, or related commercial or enterprise functions.
• Strong business acumen, analytical skills, and experience translating data into actionable business recommendations.
• Proven ability to lead cross-functional teams, manage complex projects, and influence stakeholders without direct authority across functions and leadership levels.
• Strong communication, presentation, storytelling, and structured-thinking skills.
• Experience with consumer insights, syndicated data, retailer data, and financial analysis.

Nice to have

• Consumer packaged goods experience is strongly preferred.
• Food experience is a plus.
• Experience leading strategic work and developing strong presentations and storylines.
• MBA.

Culture & Benefits

• Full-time salaried employment with benefits beginning on the first day.
• Medical, dental, disability, AD&D, life insurance, matching 401(k) with immediate vesting, paid time off, holiday pay, and unlimited sick time.
• Camden HQ employees can access an onsite fitness center, childcare, and company store.
• Employee donation and volunteer matching through the Campbell’s Cares program, plus Employee Resource Groups.