Associate Manager, Customer Marketing (Shopper Marketing)

Location: Chicago, Illinois, United States of America. Full-time onsite role with up to 10% travel.

Salary: $96,700.00–$148,100.00 per year, plus benefits including paid time off, medical, dental and vision insurance, and 401(k).

Company

Constellation Brands operates a beverage alcohol portfolio including Corona, Modelo, Pacifico, Victoria, and an innovation pipeline.

What you will do

• Support the development, adaptation, and execution of shopper marketing programs and national campaigns aligned with brand strategy and retailer objectives.
• Own day-to-day activation across in-store and digital channels, including point-of-sale materials, couponing, sweepstakes, and retail displays.
• Partner with sales and cross-functional teams to evaluate opportunities, drive retailer engagement and shopper conversion, and support retail execution.
• Develop sell-in materials and creative agency briefs based on retailer, shopper, and brand insights.
• Manage project execution, timelines, budgets, production, printing, deployment, invoicing, purchase orders, and reconciliation.
• Analyze campaign performance, identify actionable insights, improve ways of working, and support future program optimization.

Requirements

• 3–5 years of CPG, shopper marketing, or marketing experience.
• Ability to develop creative solutions with creative, media, and shopper agency partners, including writing actionable briefs, project management, and campaign recaps.
• Effective oral and written communication, presentation, proofreading, copywriting, and editing skills.
• Detail-oriented, highly organized, self-directed, and able to prioritize projects and meet deadlines.
• Ability to adapt communication style and build productive relationships with internal and external stakeholders.
• Self-motivated, accountable, eager to learn, and able to work with urgency.
• Maturity and responsibility to work successfully within the beverage alcohol industry.
• Advanced knowledge of Microsoft Office applications, including PowerPoint, Excel, Word, Outlook, Teams, SharePoint, and PowerBI.
• Able to sit and/or stand for extended periods, work at a computer for extended periods, and lift when required; reasonable accommodations may be available.

Nice to have

• Previous shopper marketing or agency experience.
• 3–5 years in omnichannel, shopper, trade, customer, field, brand marketing, marketing operations, or commercialization on the supplier or agency side in the beverage or CPG industry.
• Working knowledge of digital and social media marketing tactics, targeting platforms, measurement, and driving traffic to retailer stores and e-commerce sites.

Culture & Benefits

• Cross-functional collaboration with sales, category management, insights, brand, e-commerce, media, sponsorship, field marketing, finance, and agency partners.
• Work includes internal meetings, business reviews, and planning discussions.
• Benefits include paid time off, medical, dental and vision insurance, and 401(k) for eligible employees.
• Up to 10% travel is required.