Brand Manager (Ecommerce)

Location: Hybrid role based at hirify.global’s Boston headquarters; Monday–Thursday in the office and Friday work from home. This is not a virtual or fully remote position.

Annual base pay: USD 99,000–110,000, varying by location, knowledge, skills, and experience. Equity, bonuses, commissions, and other compensation may also apply.

Company

hirify.global is an online home-shopping destination and ecommerce company focused on reinventing how people shop for their homes.

What you will do

• Shape hirify.global’s masterbrand strategy and positioning using consumer insights, business priorities, and competitive context.
• Lead brand strategy for major campaigns, evergreen brand initiatives, and seasonal marketing moments.
• Develop strategic briefs, value propositions, messaging frameworks, and creative territories for internal and external creative teams.
• Partner with Creative, Media, Channel Planning, Product, Partnerships, and agencies to connect brand strategy with go-to-market execution.
• Lead creative testing and learning agendas, including research objectives, testing methodologies, result interpretation, and actionable guidance.
• Manage and develop Brand Strategy team members while driving alignment across complex cross-functional workstreams.

Requirements

• 6+ years of experience in brand strategy, brand management, integrated marketing, or a related discipline, ideally in a consumer-facing brand, retail/ecommerce business, or creative/strategy agency.
• Experience developing brand and campaign strategies rooted in consumer insight and translating them into clear creative briefs.
• Strong understanding of brand positioning, consumer behavior, messaging strategy, creative development, and integrated marketing.
• Experience partnering with creative teams and agencies, evaluating creative work against strategic objectives, and providing constructive direction.
• Fluency in consumer research and creative testing, including translating qualitative and quantitative findings into strategic recommendations.
• Excellent strategic storytelling, synthesis, and point-of-view development for working teams and senior leadership.
• Strong cross-functional leadership and influence without relying on formal authority.
• Ability to work independently in ambiguity, prioritize effectively, and structure complex or evolving business problems.
• Strong judgment and curiosity, including willingness to challenge assumptions and refine work based on learnings.

Nice to have

• Experience developing or evolving an omnichannel brand platform.
• Experience across upper-funnel brand building and lower-funnel/performance marketing.
• Experience with creative effectiveness research, brand tracking, or campaign measurement.
• Experience managing external creative, research, or strategy agency partners.
• Experience in a marketplace, platform business, or large-scale retail environment.

Culture & Benefits

• Full health benefits, including medical, dental, vision, HSA/FSA, available from day one for eligible employees.
• Global Traveler Health Insurance, mental and wellbeing support, therapy and coaching, and life and accidental death insurance.
• 401(k) matching with immediate vesting.
• Paid parental leave, surrogacy and adoption reimbursement, caregiver services, and tuition reimbursement.
• Employee discounts, fitness discounts, BenefitHub perks, and an annual charitable donation match of up to $500.

Hiring process

• Applicants may request reasonable accommodation for the application or interview process through hirify.global’s accommodation request form.
• hirify.global will not sponsor applicants for F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN visas for this position.