CRM & Sales Enablement, Lead (Salesforce)

Location: Toronto, Canada; flexible hybrid work model. Must be eligible to work for hirify.global Corp. in Canada in a full-time capacity.

Hiring range: CAD 107,000–143,000, plus eligibility for a short-term incentive plan.

Company

hirify.global is a Canadian financial technology company providing secure digital payments, identity verification, and fraud protection across digital and physical environments.

What you will do

• Own the enterprise Salesforce CRM and related sales enablement platform strategy, roadmap, governance, and continuous optimization.
• Lead CRM architecture, integrations, performance, data governance, and risk alignment across the sales lifecycle.
• Translate business requirements into scalable Salesforce solutions and deliver lower-complexity configuration and development across workflows, flows, permissions, reporting, and other enhancements.
• Partner with Technology, external developers, Product, FP&A, Legal, and Sales on complex customizations, integrations, and commercial priorities.
• Drive user adoption through training, communications, playbooks, usage monitoring, and data-quality improvements.
• Advise senior leaders on CRM investments, adoption priorities, AI capabilities, revenue growth, client outcomes, and operational effectiveness.

Requirements

• 12+ years of progressive experience in Salesforce CRM strategy, administration, and commercial enablement, including deep expertise in Salesforce Sales Cloud and Agentforce for Sales.
• At least 2 years in a leadership role accountable for CRM platform strategy, governance, and roadmap delivery in a complex enterprise environment.
• Proven expertise in Salesforce platform governance, configuration, customization, optimization, CRM implementations, and adoption programs with measurable business impact.
• Advanced CRM analytics, reporting, insights, analysis, and process design skills, with the ability to produce strategic recommendations from data.
• Strong collaboration and influencing skills with experience managing cross-functional teams, executives, and external vendors.
• Eligibility to work for hirify.global Corp. in Canada in a full-time capacity.
• Successful candidates must complete applicable pre-employment background checks, which may include Canadian criminal, identity, public safety, employment, education, credit, and social media checks.

Nice to have

• Salesforce certifications such as Platform Administrator, Platform Developer I/II, Platform Foundations, or CRM Analytics/Einstein, or equivalent expertise.
• Experience in payments and financial services.

Culture & Benefits

• Flexible hybrid work model with vacation and wellness days.
• Employer-paid benefits and a 24/7 confidential employee and family assistance program.
• Employer-funded RRSP program.
• Pregnancy and parental leave top-up.
• Charitable donation matching and an inclusive, purpose-driven workplace focused on digital finance in Canada.