Director of Ecommerce Growth

Location: Remote from Mexico

Company

hirify.global is a family-founded early childhood education ecommerce brand selling screen-free learning products through Amazon, Shopify, TikTok Shop, and other channels. The business currently generates approximately $25 million in revenue and is targeting $100 million by 2030.

What you will do

• Build and scale a repeatable, profitable demand-generation engine across Amazon, Shopify, TikTok Shop, paid media, affiliates, creators, and emerging channels.
• Lead cross-functional execution across ecommerce, creative, paid media, affiliates, analytics, and channel specialists.
• Own marketing economics, budgets, contribution profit, incremental revenue, MER, customer acquisition costs, and attribution quality.
• Launch at least one documented growth experiment monthly, evaluate results, and turn successful experiments into repeatable growth systems.
• Lead affiliate, influencer, creator, and AI-enabled growth initiatives across relevant channels.
• Manage agencies, technology providers, external partners, reporting systems, dashboards, SOPs, and weekly, monthly, and quarterly growth reviews.

Requirements

• Proven experience identifying, building, and scaling profitable growth opportunities for consumer ecommerce brands, ideally helping a business grow from $10M to $30M+ in annual revenue.
• At least 5 years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams.
• Hands-on experience with multiple acquisition channels, including Meta advertising, Shopify, Amazon, TikTok Shop, affiliate marketing, and influencer partnerships; deep expertise in every platform is not required.
• Strong understanding of ecommerce unit economics, contribution margin, MER, customer acquisition cost, conversion rates, customer lifetime value, attribution, and incremental profitability.
• Experience coordinating marketing teams, managing specialists and agencies, and driving execution without direct authority over every contributor.
• Demonstrated experience developing structured growth experiments and independently identifying, validating, and scaling at least one significant growth opportunity.
• Daily use of AI for research, performance analysis, experimentation, and productivity, plus experience with CRMs, project management systems, dashboards, automation, and documented SOPs.
• Excellent written and verbal English communication skills, independent decision-making, strong organization, financial discipline, sound judgment, and accountability for business outcomes.
• Bachelor’s degree in business, marketing, finance, or a related field is preferred but not required.

Nice to have

• Experience with Shopify, Amazon, TikTok Shop, Meta advertising, creator commerce, emerging acquisition channels, and AI applications in ecommerce.
• Bachelor’s degree in business, marketing, finance, or a related field.

Culture & Benefits

• Remote-first work environment for employees in Mexico, built around autonomy, creativity, and accountability.
• Direct interaction with the CEO and leadership team, with substantial ownership and responsibility for growth outcomes.
• Paid time off and holidays.
• Access to learning resources and professional development.
• Free hirify.global products and the stability of a family-founded brand operating for more than a decade.

Hiring process

• Complete a Culture Index assessment and a case study before interviews.
• Reference checks for this role are conducted by phone.