Head of Ecommerce Growth

Location: United States; remote

Company

hirify.global is an early childhood education ecommerce brand founded by a former teacher and parent, selling screen-free learning products through Amazon, Shopify, TikTok Shop, and other channels. The business has approximately $25 million in revenue and aims to reach $100 million in annual revenue by 2030.

What you will do

• Build and lead a repeatable, profitable demand-generation engine across Amazon, Shopify, TikTok Shop, paid media, affiliates, creators, and emerging channels.
• Coordinate specialists across creative, paid media, ecommerce, affiliates, analytics, and external partners around shared priorities and measurable outcomes.
• Own growth investment decisions using incremental revenue, contribution profit, MER, acquisition costs, conversion rates, and contribution margins.
• Launch at least one documented growth experiment per month, evaluate results, and turn successful experiments into repeatable growth systems.
• Develop profitable affiliate, influencer, creator, and AI-enabled growth strategies and distribute winning content across channels.
• Maintain growth scorecards, experiment trackers, dashboards, SOPs, and recurring weekly, monthly, and quarterly performance reviews.

Requirements

• Proven experience identifying, building, and scaling profitable growth opportunities for consumer ecommerce brands, ideally helping a business grow from $10M to $30M or more in annual revenue.
• At least 5 years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams.
• Hands-on experience across multiple acquisition channels, including Meta advertising, Shopify, Amazon, TikTok Shop, affiliate marketing, and influencer partnerships; deep expertise in every platform is not required.
• Strong understanding of ecommerce unit economics, contribution margin, MER, customer acquisition cost, lifetime value, attribution, incremental profitability, and marketing investment evaluation.
• Experience coordinating cross-functional teams, leading specialists, managing agencies and contractors, and driving execution without direct authority over every contributor.
• Experience developing structured growth experiments, validating opportunities, measuring results, and scaling at least one significant opportunity independently.
• Daily use of AI for research, performance analysis, experimentation, and productivity is an absolute must-have.
• Experience with CRMs, project management systems, dashboards, automation, documented SOPs, and scalable operating processes.
• Excellent written and verbal English communication skills required. Must be entrepreneurial, organized, financially disciplined, resourceful, accountable, and able to operate independently.
• A bachelor's degree in business, marketing, finance, or a related field is preferred but not required.

Nice to have

• Experience with Shopify and familiarity with Amazon, TikTok Shop, or other marketplaces.
• Experience growing consumer ecommerce brands from $10M to $30M or more in annual revenue.
• Bachelor's degree in business, marketing, finance, or a related field.

Culture & Benefits

• Remote-first work environment built around autonomy, creativity, and accountability.
• Paid time off and holidays.
• Access to learning resources and professional development.
• Free hirify.global products.
• Regular interaction with the CEO and leadership team, with stability from more than a decade as a family-founded, mission-driven brand.

Hiring process

• Complete a Culture Index assessment and a case study before interviews.
• Reference checks are conducted by phone.
• If there is no response within four weeks of applying, the application should be considered unsuccessful.