Senior Growth Lead (Patient Experience)

Location: Toronto, ON; Canada Remote

Competitive pay; salary amount not specified

Company

hirify.global is a health technology company providing practitioners and patients with a platform for clinical insights, lab interpretations, patient analytics, education, care-plan connectivity, and access to supplements.

What you will do

• Own growth strategy and performance across patient activation, conversion, retention, and lifecycle engagement.
• Prioritize growth opportunities by patient value, business impact, and effort while managing and developing the growth marketing team.
• Lead cross-functional go-to-market planning for patient-facing launches, partnerships, and expansion initiatives.
• Define growth KPIs, reporting frameworks, performance cadences, and scalable operating processes.
• Partner with Product, Design, Engineering, Brand, Lifecycle, Analytics, and Commercial teams to improve adoption and remove purchase barriers.
• Build experimentation roadmaps and use patient research, cohort analysis, funnel analytics, and business data to guide decisions on conversion, average order value, repeat purchases, and profitability.

Requirements

• 8+ years of experience across growth, growth product management, growth marketing, or related roles, including managing and developing growth marketing teams and leading complex cross-functional initiatives.
• Track record of defining growth strategy and delivering measurable improvements in ecommerce conversion, average order value, repeat purchases, and profitable growth.
• Experience leading go-to-market initiatives for product launches, partnerships, or business expansion with clear accountability for results.
• Strong analytical skills in cohort analysis, funnel measurement, experimentation, and performance reporting, with the ability to distinguish meaningful results from noise and turn insights into decisions.
• Sound positioning and messaging judgment, including partnership with Marketing and Creative teams to communicate customer value.
• Builder mindset and strong operating discipline, with the ability to structure ambiguity, establish practical workflows, and move between strategy and hands-on execution.

Nice to have

• Experience in healthcare, HealthTech, or other regulated industries.
• Experience using AI and automation to improve growth analysis, experimentation, and execution.

Culture & Benefits

• Remote flexibility through the “Wherever You Work Well” philosophy, allowing work in-office, at home, or a combination.
• Generous PTO, competitive pay, flexible benefits, and a workplace wellness program.
• RRSP match program, training budget, and company-wide learning initiatives.
• Discount on hirify.global products.
• Culture focused on curiosity, clear thinking, measurable outcomes, experimentation, customer feedback, inclusion, and cross-functional collaboration.

Hiring process

• Apply directly through the hirify.global careers page.
• Hiring decisions may include AI-supported screening and response review; final decisions are made by people.
• Offers are contingent on successful background checks conducted under applicable Canadian and U.S. laws.