Retention Marketing Manager (Ecommerce)

Location: 100% onsite in Rancho Bernardo, San Diego, California, US.

Salary: $85,000–$125,000 annually. The description also lists pay of $85,000–$110,000.

Company

hirify.global is hiring for a direct-hire retention marketing role supporting consumer-focused ecommerce and customer engagement programs.

What you will do

• Own the retention and CRM strategy, roadmap, lifecycle segmentation, prospect conversion, repeat purchase, winback, loyalty, VIP, and customer value initiatives.
• Develop audience-growth strategies for email and SMS subscribers and optimize automated customer journeys across the lifecycle.
• Manage the retention technology ecosystem, including CRM, email, SMS, loyalty, identity resolution, cashback, direct mail, and related platforms.
• Lead vendor relationships, platform optimization, technology evaluations, personalization, automation, and customer identification improvements.
• Build testing roadmaps across creative, offers, cadence, segmentation, lifecycle journeys, channels, and customer experiences.
• Own retention KPIs and reporting while leading two coordinators and partnering with Ecommerce, CX, Marketing, Creative, Merchandising, Retail, and Paid Media.

Requirements

• 5+ years of experience in retention, lifecycle, CRM, or ecommerce marketing, preferably in a DTC or consumer brand.
• Experience owning CRM and customer lifecycle strategy, including email, SMS, automation, segmentation, and personalization.
• Strong working knowledge of Klaviyo and Shopify or comparable CRM and ecommerce platforms.
• Strong analytical skills and the ability to translate customer and campaign data into actionable growth opportunities.
• Experience developing testing strategies and improving acquisition, conversion, repeat purchase, and customer lifetime value.
• Experience managing technology platforms, vendors, and external partners.
• Strong cross-functional leadership skills with the ability to balance strategic thinking, team development, and hands-on execution.
• Must be eligible to work in the US without sponsorship now or in the future.

Nice to have

• Background in DTC apparel, children’s, lifestyle, or another consumer-focused category.
• Familiarity with loyalty, VIP, and other customer engagement programs.
• Knowledge of direct mail, winback, and omnichannel engagement strategies.
• Familiarity with app adoption, resale, subscription, or other programs designed to increase repeat purchase and customer lifetime value.

Culture & Benefits

• Direct-hire, permanent employment.
• Onsite work is required in Rancho Bernardo, San Diego.
• Work includes leadership of the Lifecycle Marketing Coordinator and Customer Engagement Coordinator.