Senior Marketing Automation Manager (Marketo)

Location: Remote, United States. The role may be performed 100% remotely or in-office near an hirify.global office and may require travel to the corporate headquarters in Denver or other North American offices. Must be eligible to work in the United States without sponsorship.

Target base compensation: $130,000–$145,000 USD per year in most US locations.

Company

hirify.global is a service commerce platform providing vertically tailored SaaS solutions for more than 745,000 global service-based businesses. EverPro provides software for home and field service businesses, including operations, customer engagement, payments, and business growth.

What you will do

• Own Marketo strategy, architecture, governance, user management, and best practices across the EverPro Horizontal Solutions portfolio.
• Optimize and standardize the consolidated Salesforce and Marketo environment, including fields, scoring models, templates, naming conventions, data hygiene, consent, compliance, and deliverability.
• Manage campaign operations including segmentation, scheduling, QA, tagging, deployment, reusable assets, and performance optimization.
• Build behavioral triggers, multi-step journeys, personalization, lead routing, and measurement for cross-sell and multi-product adoption programs.
• Partner with Growth, Product Marketing, Customer Marketing, Sales, RevOps, Marketing Ops, Product, and data teams on lifecycle programs, lead management, product signals, webinars, events, ABM, and closed-loop reporting.
• Own prioritization, roadmap planning, intake, capacity, SLAs, documentation, experimentation, and operational improvements based on business impact and performance data.

Requirements

• 7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience is strongly preferred.
• 3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives.
• Deep Marketo expertise is required; experience with multiple marketing automation platforms and successful optimization or standardization after migration or instance consolidation.
• Strong working knowledge of Salesforce, including Marketo-to-Salesforce synchronization, campaign and lead objects, and closed-loop reporting.
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
• Experience designing complex lead routing and assignment logic across multiple sales teams and account ownership models.
• Working knowledge of CAN-SPAM, TCPA, GDPR, data governance, and email deliverability best practices.
• Strong analytical, project management, communication, stakeholder leadership, prioritization, and operational discipline skills.
• Advanced familiarity with HTML/CSS and the ability to work in a fast-paced, high-growth, evolving environment.

Nice to have

• Marketo Certified Expert certification.
• Experience with cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio.
• Experience with Velocity scripting, webhooks, or APIs.
• Salesforce Administrator certification.

Culture & Benefits

• Distributed global organization with teams in the US, Canada, UK, New Zealand, and Australia.
• Flexible work arrangements within the country of employment, including remote, hybrid, or office work.
• Health and wellness benefits from day one, including an annual wellness stipend.
• 401(k) with up to a 4% match and immediate vesting.
• Flexible and generous flexible time off, professional development investment, and an employee stock purchase program.