Head of Ecommerce Trading (Fashion Ecommerce)

Location: London, UK; hybrid with 3 days office based

Salary: £75,000–£85,000 + up to 15% bonus

Company

Premium fashion scale-up with growing retail and direct-to-consumer operations across the UK and US markets.

What you will do

• Own ecommerce trading strategy across the UK and US online stores, driving revenue, conversion and profitability.
• Develop merchandising, cross-selling and product recommendation strategies to increase basket value.
• Lead conversion rate optimisation, A/B testing and mobile-first customer experience improvements.
• Manage and develop an established team of ecommerce specialists with clear targets and accountability.
• Partner with merchandising, finance, marketing and development teams on trading performance, forecasting and website functionality.

Requirements

• Strong ecommerce trading experience in a high-growth, scale-up DTC brand.
• Premium or luxury experience is essential, ideally in fashion, beauty or homeware.
• Team management experience is essential.
• Proven success improving AOV, UPT, conversion rates and online revenue with measurable results.
• Strong working knowledge of Shopify Plus, GA4 and A/B testing platforms.
• Strong commercial understanding of forecasting, margins, promotional planning and product merchandising.
• Confident leadership, analytical thinking and the ability to balance commercial growth with premium brand positioning.

Nice to have

• Experience working across international markets, especially the US.

Culture & Benefits

• Performance bonus linked to key ecommerce metrics.
• Ownership of ecommerce trading strategy across international markets.
• Direct leadership responsibility with the opportunity to shape team performance.
• Significant influence over digital growth, customer experience and commercial decisions.
• Close collaboration with senior leadership in an expanding premium fashion business.

Hiring process

• Apply directly or send an updated CV to laura@hirify.globalgroup.com.
• Only successful candidates will receive a response due to the high volume of applications.