Senior Lifecycle Marketing Manager (CRM)

Location: Alexandria, New South Wales, Australia; hybrid work with 3 days per week in the office, with onsite days required during onboarding.

Company

hirify.global is an Australian-founded pet wellness company developing nutritionally balanced wholefood meals and future preventive nutrition products for pets, delivered directly to customers across Australia.

What you will do

• Own the lifecycle marketing strategy, roadmap, and performance across the customer journey from lead conversion through loyalty and referrals.
• Lead and develop a four-person Lifecycle team across D2C and Partnerships.
• Partner with Growth, CX, Product, and Data teams to align lifecycle activity with business goals.
• Own the Customer Engagement platform and support governance of standards, deliverability, best practices, and innovation.
• Define the future Lifecycle technology roadmap and enhance team capability as the domain expert.
• Build a culture of innovation, testing, measurement, and insight-led improvement.

Requirements

• 7+ years of experience in Lifecycle, CRM, or Retention Marketing, ideally in D2C or e-commerce.
• Proven people leadership of a multidisciplinary team, balancing coaching with individual contribution.
• Strong understanding of customer lifecycle journey mapping, customer segmentation, and personalisation.
• Knowledge of email and SMS marketing best practices, including emerging industry developments.
• Hands-on experience with Marketing Automation or Customer Engagement Platforms, ideally Customer.io, Braze, or similar.
• Strong analytical skills and the ability to use data to identify and prioritise opportunities.
• Ability to deliver in a fast-paced environment and work effectively in a small, focused team.
• Strong cross-functional collaboration and project management skills, excellent literacy and communication skills, and attention to detail.
• Strategic and creative thinking focused on the customer lifecycle journey; genuine enthusiasm for dogs.

Culture & Benefits

• Fast-growing startup environment with opportunities to take on progressively broader responsibilities.
• Annual learning and development budget.
• Sustainability-focused company that is carbon-negative and plastic-negative.
• Diverse team with backgrounds and experience from different geographies.
• Up to 18 weeks of paid parental leave top-up and wellbeing support tools.
• Pet-friendly hybrid offices in Sydney and Melbourne, plus flexible arrangements, discounts, and financial support for pet training and care.