Customer Marketing Executive

Location: Sydney, New South Wales, Australia; hybrid with two days working from home per week

Company

hirify.global is an ASX-listed technology company operating Australia’s digital platform for connecting households with trusted home improvement businesses.

What you will do

• Execute and optimise lifecycle programs for home improvement experts and household audiences across email, push and in-app channels.
• Translate briefs into customer-first messaging and experiences across owned channels.
• Support go-to-market initiatives that drive product adoption, activation and retention.
• Collaborate with Marketing, Product, Customer Service and Creative Services teams to align and deliver campaigns.
• Write lifecycle and campaign copy, coordinate creative assets, and support email templates and in-app messages.
• Test content, incentives, cadence and formats; monitor campaign effectiveness and use data to guide iterations.

Requirements

• 3+ years of customer marketing experience, including automation, lifecycle communications, multi-channel initiatives and personalised campaigns.
• Customer-first mindset and proven copywriting ability focused on driving customer action.
• Hands-on experience with marketing automation tools such as Braze or Salesforce Marketing Cloud.
• Experience with customer journey mapping, campaign execution and reporting.
• Ability to work cross-functionally in fast-moving squads or cross-discipline teams.
• Experience using AI tools such as Claude, ChatGPT or Braze’s AI features for copy variants, analysis or campaign builds, with sound human judgement.
• Attention to detail, curiosity and willingness to continue learning about lifecycle and customer marketing.

Nice to have

• Basic design skills, including Photoshop, or HTML skills.

Culture & Benefits

• Hybrid working model with two days working from home per week.
• Cross-functional collaboration, agile squads, hackathons, off-sites and roadshows.
• In-house talent development, mentoring, coaching and stretch projects.
• Extra leave for birthdays and volunteering, plus workplace food and snacks.
• Sydney CBD office near Town Hall and Gadigal Stations.
• Inclusive and supportive culture recognised by Great Place to Work and WORK180.