Senior Manager, Marketing Automation (Fintech)

Location: Sydney, Australia. Hybrid, with at least 3 days in the office; attendance expectations will be confirmed by the Hiring Manager.

Company

hirify.global is a global payments technology company serving consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.

What you will do

• Own the rollout, localization, adoption, and profitable scaling of the hirify.global Marketing 360 marketing automation and personalization platform across Australia, New Zealand, and the Pacific Islands.
• Act as the market-level subject matter expert for customer journey orchestration, CDPs, segmentation, event-based triggers, campaign automation, omnichannel messaging, mobile engagement, analytics, and data activation pipelines.
• Lead platform operations, troubleshooting, onboarding, training, and adoption while aligning local execution with the Asia Pacific framework, standards, playbooks, and go-to-market approach.
• Lead client discovery, pre-sales, solution design, proposals, pitches, and executive workshops for financial institutions, issuers, and merchants.
• Own the market pipeline, revenue targets, and P&L; forecast and report performance and contribute market feedback to the regional practice.
• Advise financial institutions on lifecycle growth, customer journeys, incentives, offers, rewards, engagement, retention, and long-term customer value, and partner with delivery teams on implementation hand-offs.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, or a similar field.
• 8+ years of experience with marketing automation platforms such as WebEngage, Braze, CleverTap, Marketo, HubSpot, Adobe, Salesforce, MOEngage, or Insider.
• Strong understanding of Australia and/or New Zealand market nuances, with hands-on experience using CDP and marketing automation technologies such as Lexer, Tealium, Segment, Salesforce Marketing Cloud, Adobe, or similar.
• Experience in CRM, lifecycle marketing, growth marketing, consulting, or customer engagement.
• Experience in financial services, cards, payments, loyalty, or retail banking.
• Strong understanding of customer journey design and behavioral marketing, with the ability to turn customer insights into practical growth strategies.
• Basic understanding of API integration, SDK-based event tracking, data flows, and how data is captured, unified, and activated.
• Knowledge of data privacy, PII, consent management, and data minimization principles; ability to address client concerns and explain complex platform and data concepts to executives.
• Deep knowledge of the Australian Privacy Act 1988, Australian Privacy Principles, New Zealand Privacy Act 2020, and Spam Act; awareness of the Consumer Data Right and broader APAC privacy frameworks including APPI, PIPA, and PDPA.
• Ability to present to technical and non-technical audiences and move between marketing automation strategy and execution.

Nice to have

• Experience pitching or selling to clients.
• Financial and payments industry experience.

Culture & Benefits

• Newly created role with responsibility for establishing a market offering across Australia, New Zealand, and the Pacific Islands.
• Work cross-functionally with sales, consulting, delivery, finance, legal, market leadership, and the Asia Pacific Hub.
• Operate with builder, entrepreneurial, self-directed, accountable, client-focused, and collaborative expectations.
• Full-time employment in a hybrid workplace with at least 3 office days per week.