Senior Partner Marketing Specialist (APAC)

Location: Sydney, Australia; hybrid position requiring attendance at the Sydney office 2 days a week. Travel within APAC is required.

Company

hirify.global develops SaaS solutions and operates partner marketing programs supporting channel and reseller growth.

What you will do

• Manage co-marketing strategies, integrated campaigns, go-to-market planning, and marketing reviews for APAC partners and regional member firms.
• Plan and execute APAC partner marketing programs with global partner marketing, APAC marketing, channel sales, and customer success teams.
• Create joint marketing tactics, through-partner campaigns, enablement initiatives, process improvements, and how-to guides.
• Evaluate campaign performance and use insights to improve partner marketing and growth strategies.
• Provide product and industry insights for partner go-to-market planning and gather partner feedback for sales enablement and product marketing.
• Lead partner-account discussions supporting competitive intelligence and market validation projects.

Requirements

• 6+ years of B2B marketing experience, including field, partner, or channel marketing.
• Experience supporting partner ecosystems and programs in the SaaS industry, specifically channel or reseller partnerships rather than alliances or technology partnerships.
• Experience developing, executing, and measuring marketing strategies and go-to-market plans, including campaigns, content creation, and channel marketing tactics.
• Ability to scale successful 1:1 marketing programs across a partner ecosystem.
• Understanding of sales cycles and processes, with the ability to influence sales professionals and leaders.
• Analytical and critical-thinking skills, including assessing business challenges, proposing solutions, and executing plans.
• Experience building relationships with partners, clients, or external stakeholders in a consultative influencer role.
• Ability to travel within APAC.

Nice to have

• Experience with channel marketing, content marketing, digital marketing, event marketing, lead generation, marketing strategy, public relations, relationship management, or sales enablement.

Culture & Benefits

• Hybrid work arrangement with two required office days per week in Sydney.
• Collaboration with international marketing, partner marketing, channel sales, and customer success teams.
• Work focused on APAC Tier 1 markets and regional partner growth.