Vice President, Demand Generation (ALT: Revenue Marketing)

Location: Amsterdam or within a 2-hour commute; ability to travel up to 20%.

Company

hirify.global provides an AI-native Banking OS that unifies customers, employees, and AI agents across the banking frontline and is used by more than 120 banks.

What you will do

• Develop and refine a unified demand generation strategy for Global 2000 executive buyers.
• Lead integrated global campaigns across owned, earned, and paid channels.
• Oversee campaign localization while balancing global consistency with market-specific needs.
• Hire, lead, and mentor a multidisciplinary marketing team and align cross-functional partners.
• Manage external agencies, partners, vendors, and a 7-figure demand generation budget.
• Build forecasting models and dashboards, measure pipeline outcomes, and optimize channels and spend through post-mortems.

Requirements

• 10+ years of enterprise demand generation leadership experience.
• Prior experience in B2B fintech and marketing high-ACV software solutions to Global 2000 executive buyers.
• Expertise in designing connected, multi-stage GTM flywheels from content and traffic sources.
• 3+ years managing localized marketing campaigns for diverse international audiences.
• Strong collaboration, communication, project management, and large-budget management skills.
• Ability to work from Amsterdam or within a 2-hour commute.

Culture & Benefits

• Player-coach role combining strategic leadership with hands-on campaign execution.
• Focus on accountability, continuous improvement, data-driven decisions, and measurable business outcomes.
• Work within a diverse, multinational organization.
• Join the Marketing Department in Amsterdam.