Vice President, Demand Generation (Revenue Marketing)

TL;DR

Vice President, Demand Generation (Revenue Marketing): Building and scaling full-funnel demand generation programs that turn strategic content into multi-channel campaigns driving qualified pipeline for sales. Focus on data-driven campaign optimization, ABM execution, and cross-functional lead handoff alignment across global marketing, regional teams, and sales.

Location: Atlanta

Company

hirify.global develops enterprise software for digital banking and customer engagement.

What you will do

• Develop and execute demand generation strategies aligned with revenue goals and marketing OKRs.
• Own integrated campaigns across channels including LinkedIn, Google Ads, content syndication, SEO, email, and webinars.
• Lead content repurposing to convert whitepapers, case studies, and thought leadership into webinars, social content, email sequences, and sales enablement assets.
• Plan, execute, and optimize campaigns end-to-end using analytics to improve ROI and budget allocation.
• Collaborate across global marketing, regional teams, sales, and the creative studio to ensure messaging alignment and effective lead handoff.

Requirements

• 8+ years of hands-on demand generation experience in B2B SaaS or enterprise software, with a strong preference for fintech/financial services.
• Proven ability to deliver measurable pipeline growth and revenue impact through full-funnel demand generation.
• Expertise in content repurposing and content marketing strategy for multi-format campaign execution.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot), CRM (Salesforce), and analytics tools (6Sense, GA4, PowerBI).
• Demonstrated ability to develop and run ABM programs and drive cross-functional alignment.
• Fluent English with strong communication and copywriting skills for enterprise audiences.

Culture & Benefits

• Bias for action with an emphasis on raising the bar and continuous improvement.
• “Start with the Why” approach to ensure campaigns are purposeful and tied to customer success.
• Fast-paced environment that encourages trying new approaches.
• Cross-functional collaboration across global marketing, regional teams, sales, and creative.