Senior Manager, North Asia & SEAO Consumer Insights Lead (Fashion Retail)

Location: Singapore, SGP (Singapore Corporate Office)

Company

hirify.global is a global house of brands including Coach and Kate Spade New York, focused on individuality, growth, and commercial impact.

What you will do

• Own qualitative and quantitative consumer research across North Asia and Southeast Asia & Oceania for Coach and Kate Spade.
• Manage brand health trackers, attitudes and usage studies, segmentation, communications testing, product testing, and concept validation.
• Build consumer understanding across promotion, product, price, place, and people, including Gen Z, POME consumers, generational dynamics, cultural shifts, and competitive context.
• Lead study design, questionnaire development, fieldwork, analysis, reporting, vendor management, and methodological quality control.
• Provide cultural intelligence and outside-in perspectives through local market trends, specialist agencies, industry reports, and thought leaders.
• Partner with marketing, product, merchandising, data analytics, retail, APAC Strategy, and global Consumer Insights teams to activate findings in commercial decisions.

Requirements

• 8+ years of progressive experience in consumer insights, preferably combining agency and client-side experience.
• Experience working in or supporting multi-market, matrixed organizations and meaningful experience in Japan, South Korea, or Southeast Asia & Oceania.
• Strong qualitative and quantitative research skills from design through execution, including TURF, MaxDiff, or Conjoint analysis and syndicated data sources.
• Working knowledge of social listening, digital analytics, and cultural research, with depth in at least one area.
• Strong stakeholder management, written and verbal communication, storytelling from data, and ability to translate insights into action.
• Fluent English; proficiency in Japanese, Korean, or another regionally relevant language is advantageous.
• Ability to manage ambiguity and multiple projects autonomously while staying aligned with broader priorities.
• Relevant Bachelor's degree required; Master's degree is a plus.

Nice to have

• Multi-market APAC experience spanning at least two covered sub-regions.
• Experience in luxury, fashion, or retail organizations.
• Familiarity with popular analytics tools and AI-assisted or other technology-enabled research methods.
• Proactive insight development, ability to make research accessible to non-research audiences, and experience mentoring junior employees or managing agency teams.

Culture & Benefits

• Opportunity to contribute to a global house of brands across Coach and Kate Spade New York.
• Culture emphasizes inclusivity, creativity, courage, customer focus, learning agility, and drive for results.
• Role operates with high autonomy and close collaboration across APAC and global functions.
• No direct reports initially, with potential to build a small team over time.