Sr. Director (Media Investment & Audience Strategy)

Location: US - San Francisco, CA; at least 3 days in the office required. Travel required 5–10% of the time.

Salary: $208,000–$333,000 USD per year, with potential bonus, equity, and applicable sales incentives.

Company

hirify.global is a global payments technology company facilitating transactions among consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Lead the US media investment model, allocation frameworks, audience strategy, portfolio prioritization, and investment governance across brand and performance objectives.
• Guide investment trade-offs across audiences, tentpole moments, and major sponsorships including the Olympics and FIFA.
• Own audience frameworks, priority cohorts, targeting signals, addressable media delivery, automated activation, and AI-enabled optimization.
• Build measurement capabilities connecting media exposure with brand outcomes, high-value behaviors, payment volume, and other business signals.
• Define testing, incrementality, attribution, KPI, forecasting, and reporting frameworks with Analytics, Finance, Marketing Technology, and other cross-functional partners.
• Lead internal experts and agency partners, creating operating clarity and accountability within a complex matrixed organization.

Requirements

• At least 12 years of work experience with a Bachelor’s degree, 10 years with an advanced degree, or 5 years with a PhD.
• Bachelor’s degree or equivalent experience required; an MBA or advanced degree is preferred.
• Preferred: 15+ years of experience in paid media, media strategy, investment management, audience development, or related marketing disciplines, including meaningful agency-side experience.
• Experience building audience strategies using first-party or near first-party data, segmentation, cohort frameworks, and advanced activation techniques.
• Strong expertise in marketing technology, platform automation, AI-enabled optimization, media measurement, attribution, testing, incrementality, and executive-level performance reporting.
• Experience leading high-performing teams and influencing cross-functional stakeholders in complex, matrixed organizations.
• Strong commercial and financial acumen, including significant media budget management and data-informed investment decisions.
• Excellent written and verbal communication skills, with the ability to translate complexity into recommendations for senior leaders.
• A test-and-learn mindset, curiosity, bias toward action and innovation, and focus on measurable outcomes.

Nice to have

• MBA or another advanced degree.

Culture & Benefits

• Hybrid office setting with work hours varying according to department needs.
• Benefits may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.
• Potential bonus, equity, and sales incentive payments may apply.
• Work involves collaboration across Brand, Product, Analytics, Finance, Legal, Risk & Privacy, Data Science, Marketing Technology, agency partners, and content teams.
• No hirify.global sponsorship will be provided for this position.