Associate Director, Media Strategy & Planning (Pharmaceutical Media)

Location: Cambridge, Massachusetts, United States; US and Puerto Rico residents only

Salary: $148,500–$214,500 per year

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines to improve people’s lives.

What you will do

• Develop and evolve the brand media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across indications.
• Partner with Brand Marketing across Dermatology, Respiratory, and Gastroenterology to translate brand strategies into integrated omnichannel media plans.
• Oversee media budgets, forecasting, channel investments, performance, efficiency, and return on investment.
• Lead the Media Agency of Record across planning, execution, optimization, measurement, governance, and capability development.
• Build measurement frameworks and learning agendas, communicate KPIs, and generate recommendations with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams.
• Drive audience-first planning, advanced targeting, emerging media technology, compliant execution, and broader GTMC transformation initiatives.

Requirements

• Bachelor’s degree required.
• 8+ years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
• Pharmaceutical media experience required, including brand-side, agency-side, consulting, or relevant pharma media experience.
• Experience with both HCP and DTC media required.

Nice to have

• Experience supporting specialty pharmaceutical brands and/or multi-indication portfolios.
• Experience managing media agencies and cross-functional stakeholder relationships.
• Both agency-side and brand-side experience; agency experience is strongly preferred.
• MBA or advanced degree.

Culture & Benefits

• Opportunities for career growth through promotions or lateral moves, including internationally.
• Supportive, inclusive, future-focused, and high-performing teams.
• Health and wellbeing benefits, including healthcare, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.
• Employee rewards and benefits are provided through company programs.
• Work supports life-changing treatments and collaboration across borders and functions.