Lead Product & Content Marketer (AI)

Location: Remote (United States)

Company

hirify.global is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization, the Barracuda AI platform, social commerce, and conversion-focused creative. It operates within Agital alongside REQ and WDG.

What you will do

• Own positioning, differentiation, messaging, and offering strategy across services, technology-enabled solutions, and the Barracuda AI platform.
• Conduct customer, prospect, sales, and expert interviews; refine ICPs, buyer personas, vertical narratives, and competitive intelligence.
• Lead content strategy, client stories, original research, thought leadership, landing pages, outbound and nurture copy, and other commercial assets.
• Manage and coach one Content Marketing Specialist while setting editorial standards and working directly with senior leaders and subject matter experts.
• Equip Demand Generation and Sales with messaging frameworks, proof points, campaigns, presentations, battle cards, objection-handling materials, and seller training.
• Lead launches for new or repositioned offerings and measure effectiveness through adoption, buyer feedback, campaign and opportunity conversion, and win/loss insights.

Requirements

• 10+ years of relevant B2B marketing experience, including substantial ownership of product marketing, positioning, or offering strategy for complex services or technology-enabled solutions.
• Experience marketing agency or professional services offerings, digital marketing platforms, or marketing technology to senior marketing decision-makers.
• Demonstrated success translating customer insight and differentiated capabilities into positioning, offerings, and content supporting mid-market or enterprise sales.
• Ability to define target buyers, customer problems, value propositions, and competitive differentiation with service and commercial leaders.
• Strong portfolio of positioning, commercial copy, client stories, or thought leadership, with the ability to produce high-quality work and improve others’ work.
• Ability to independently interview customers and experts, challenge vague claims, and explain technical capabilities in terms of business value.
• Comfort leading a small team, setting priorities, coaching writers, and working directly with senior leaders and subject matter experts.
• Ability to turn strategy into campaigns, launch materials, and sales assets while managing competing priorities and shared resources.

Nice to have

• Familiarity with SEO/GEO, paid media, social commerce, conversion-focused creative, or AI-enabled marketing solutions.
• Experience establishing product marketing or content practices in a growing organization or repositioning a business for larger customers.
• Experience improving seller adoption of messaging and commercial materials for a consultative sales process.

Culture & Benefits

• Salaried, full-time employment with a flexible remote work environment.
• Medical, dental, and vision insurance; unlimited paid time off; paid parental leave; and company-paid life and disability insurance.
• 401(k) with company match, wellness programs, and additional perks.
• Collaborative, fast-moving environment with autonomy, ownership, learning, and growth opportunities.
• Employment visas cannot be sponsored or transferred for this position.

Hiring process

• No agencies, please.
• Applicants should provide evidence of relevant positioning, commercial copy, client story, or thought leadership work through their portfolio.