Ecosystem Marketing Manager (B2B Software)

Location: Manchester; hybrid working with 3 days a week in the office

Salary: £45k–£50k per year plus benefits

Company

Growing B2B software business serving organisations with complex operational needs and high expectations of vendor support.

What you will do

• Develop and deliver joint campaigns, content, thought leadership and events with technology and telecoms partners.
• Build relationships with partner marketing teams and turn shared commercial priorities into co-marketing activity.
• Increase market visibility, partner engagement and pipeline contribution across the ecosystem.
• Manage partner events, conferences, webinars and activity supporting product launches and wider go-to-market priorities.
• Work with Sales, Product, Enablement, senior leadership, agencies and external marketing suppliers.
• Measure campaign performance, engagement and pipeline contribution, coordinating suppliers against agreed objectives.

Requirements

• Experience in B2B partner marketing, ecosystem marketing or alliance marketing within software, cloud, telecoms, enterprise technology or another complex B2B environment.
• Experience working with established technology partners and navigating different priorities, stakeholders and processes.
• Ability to develop and deliver joint campaigns with technology or channel partners.
• Experience creating thought leadership and content for senior business or technology decision-makers.
• Experience building relationships with partner marketing teams and converting shared priorities into marketing activity.
• Experience managing events, webinars, conferences or other partner-led marketing initiatives.
• Experience working with Sales and Product teams on demand generation and go-to-market activity.
• Experience managing agencies, suppliers and campaign performance.
• Experience with HubSpot or similar marketing platforms.

Nice to have

• Experience in SaaS, compliance technology, RegTech or financial services.

Culture & Benefits

• Hybrid working with 3 days per week in the office.
• Significant ownership over partner ecosystem marketing and go-to-market activity.
• Close collaboration with senior leadership and commercial and product teams.
• Salary of £45k–£50k plus benefits.