Manager, Integrated Marketing & Communications | Dermstore

Location: US, New York City; hybrid work model with 3 days in the office and 2 days from home.

Salary: $110,000–$120,000 based on experience.

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition businesses, including Dermstore, a prestige beauty retailer focused on professional-grade skincare, hair care, and cosmetics.

What you will do

• Build, maintain, and execute annual and quarterly brand campaign calendars with the VP of Brand Marketing & Communications.
• Coordinate Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR, and Performance partners around unified campaign messaging and delivery.
• Manage campaign briefs, timelines, cross-channel deliverables, status reporting, and post-campaign recaps while tracking traffic, acquisition, engagement, and sales impact.
• Lead the external PR agency, coordinate media and thought-leadership opportunities, and develop education-first skincare and hair care stories with dermatologists and experts.
• Plan and run Dermstore’s treatment suite, event space, retail activations, trade pop-ups, partner launches, and co-branded experiential events.
• Manage event vendors, contracts, budgets, production, venue utilization metrics, attendee activity, content, press coverage, and influenced sales or leads.

Requirements

• 5–8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally in beauty, retail, fashion, or consumer lifestyle.
• Proven experience briefing and managing PR or event production agencies for integrated consumer programs.
• Hands-on experience producing events from start to finish, including venue sourcing, run-of-show logistics, vendor management, and budget reconciliation.
• Strong organizational skills with mastery of campaign planning, timeline management, and cross-functional coordination.
• Ability to evaluate marketing metrics and communicate results in business terms, including earned reach, site traffic, conversions, and sales influenced.
• Confident, organized, and articulate communication style with experience working with senior executives, brand partners, press, dermatologists, and creators.
• Ability to work in the US, New York City hybrid arrangement, with 3 office days per week.

Nice to have

• Deep knowledge of prestige skincare, hair care, and dermatology trends.
• Existing relationships with beauty editors, writers, key influencers, and creators.
• Experience with retail marketing, brand partnerships, or retail co-op campaigns.

Culture & Benefits

• Hybrid schedule with 3 days in the office and 2 days working from home.
• Medical, dental, and vision plans.
• 401(k) matching up to 5%.
• Generous paid time off, short- and long-term disability coverage, and employee discounts on hirify.global brands.
• Disability Confident Committed and diversity-focused employer with reasonable recruitment adjustments available.

Hiring process

• Applications may take time to review; the stated target is to respond within 14 days.
• Interview candidates may request reasonable adjustments to support participation in the recruitment process.