Director, Growth Marketing (Fintech)

Location: Hybrid, based in the New York Metropolitan area, with three days per week in the office on Mondays, Tuesdays, and Thursdays.

Salary: $195,000–$222,300 USD per year for U.S.-based candidates. Additional compensation may include equity, incentive compensation, professional development, flexible PTO, and tenure rewards.

Company

hirify.global provides cash flow intelligence and FCRA-compliant data products that help businesses improve approvals, offers, fraud prevention, and responsible growth. Its Rental Housing platform helps property management companies verify income, determine eligibility, and assess risk using bank, payroll, and document data.

What you will do

• Own the strategy for creating market demand for cash flow underwriting among leasing directors, regional managers, asset managers, operators, and owners.
• Develop original research, flagship content, and campaigns using Nova’s proprietary renter cash flow data.
• Partner with account management and new business teams to recruit early adopters and turn their results into customer stories and proof points.
• Run campaigns across income verification, eligibility determination, and cash flow underwriting, while building Nova’s reputation through industry media and PR.
• Grow and segment a database of property management decision-makers through email, newsletters, nurture programs, events, media, and associations.
• Build account-based programs for high-value operators, REITs, and PE-backed owners; co-market with software partners; manage budgets; and report outcomes from awareness through adoption and revenue.

Requirements

• 8+ years of B2B marketing experience, including significant experience in property management, proptech, multifamily, or rental housing; industry fluency is required.
• Proven experience creating a market for a new product or category and generating demand for products customers did not previously know they needed.
• Experience building a marketable database and consistently running owned programs such as email, content, sponsored programs, and events with measurable results.
• Strong follow-through, including working leads and reporting results after program launch.
• Existing network across operators, software platforms, industry media, and associations.
• Strong storytelling and campaign judgment, including the ability to turn data-driven content into campaigns that attract industry attention.
• Experience co-marketing with partners in markets where customers buy through platforms.
• Hands-on builder comfortable being the first dedicated marketer in a fast-moving business and connecting marketing to adoption and revenue.

Nice to have

• Experience developing programs for institutional portfolios, REITs, PE-backed owners, and software platforms.
• Experience building a team as the marketing program expands.

Culture & Benefits

• Hands-on individual contributor role initially, with potential to build a team as the program proves itself.
• Close collaboration with growth, partner enablement, events, product marketing, account management, and new business teams.
• U.S.-based employer-subsidized medical, dental, and vision plans, plus mental health and wellness benefits.
• Flexible PTO, professional development support, and tenure rewards.
• Equal-opportunity workplace welcoming qualified candidates, including candidates with a criminal history.

Hiring process

• Before applying, review hirify.global’s Applicant Privacy Notice to understand how application data is collected, used, and protected.