National Retail Marketing Manager (Retail Marketing)

Location: Chicago, Illinois, United States; Chicago-based employees must work in-office on Tuesdays and Wednesdays. Travel for market visits and corporate events is required at less than 20%.

Salary: $113,500.00–$177,600.00 annually.

Company

hirify.global operates in the consumer and retail marketing space, supporting brand, shopper, and commercial programming.

What you will do

• Own assigned Retail Connections brands and programs from strategy and briefing through creative development, production, field sell-in, execution, and measurement.
• Translate brand strategy, shopper insights, and commercial objectives into scalable retail marketing solutions and actionable programming strategies.
• Lead agencies, vendors, suppliers, and cross-functional partners, managing expectations, feedback, procurement, production, quality, timing, and delivery.
• Manage multiple workstreams, proactively communicate risks and trade-offs, and drive alignment with senior stakeholders, Legal, Sales, Insights, wholesalers, and suppliers.
• Establish KPIs and evaluate execution, engagement, sales impact, and return on investment to improve future programming.
• Own annual budget planning, monthly forecasting, reconciliation, invoice tracking, reporting, and recommendations on investment and program priorities.

Requirements

• Bachelor’s degree, preferably in marketing, business, or a related discipline.
• 8+ years of relevant experience in brand marketing, shopper or commerce marketing, retail activation, trade marketing, field marketing, or a related discipline, preferably within CPG.
• Experience leading complex, cross-functional marketing or retail activation programs from strategy through execution and measurement.
• Experience managing agencies, vendors, or external partners, including briefing, feedback, budgeting, and execution.
• Ability to translate brand, shopper, and commercial objectives into actionable marketing programs.
• Strong communication and interpersonal skills, including collaboration with senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agencies, and suppliers.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
• Demonstrated initiative, learning agility, and commitment to improving processes and ways of working.
• Ability to sit and/or stand for long periods, work at a computer for extended periods, and lift when required; reasonable accommodations may be available.

Nice to have

• Experience in CPG, beverage alcohol, retail or shopper marketing, or another consumer-led industry.
• Experience developing programming across multiple retail channels and customer environments.
• Strong understanding of shopper behavior, retail trends, and the evolving commerce landscape.
• Experience using performance data, shopper insights, and field feedback to optimize programming.
• Experience presenting recommendations and influencing senior cross-functional stakeholders.
• Working knowledge of the three-tier beverage alcohol system and its implications for retail programming and execution.

Culture & Benefits

• Full-time employment with paid time off, medical, dental, and vision insurance, and a 401(k).
• In-office work is required in Chicago on Tuesdays and Wednesdays.
• Travel for market visits and corporate events is limited to less than 20%.
• Equal employment opportunity is provided regardless of legally protected characteristics.