Senior Account Manager, Integrated Planning & Strategy (Paid Media)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Location: Remote within the United States, with candidates located in the Pacific or Mountain time zone to align with team and client schedules. Roles are open in Denver, Los Angeles, Phoenix, Portland, Salt Lake City, San Diego, and San Francisco.
Salary: $75,000–$90,000 USD annually for a 40-hour workweek; range varies by experience, expertise, physical location, and organizational impact.
Company
is a Growth Invention company operating at the intersection of technology and marketing, delivering brand, media, commerce, CRM, and technology and data services for ambitious brands.
What you will do
- Develop integrated media plans for D2C and retail marketplace business models, including tactic-level plans, investment scenarios, budget allocation, KPI frameworks, channel selection, and partner recommendations.
- Translate research and platform data from tools such as GWI, eMarketer, Pathmatics, Similarweb, Meta, Google, Amazon, and The Trade Desk into actionable media plans.
- Build full-funnel, channel-agnostic plans using CPC- and CPM-based investment frameworks and audience-first communication strategies.
- Align campaigns with product launches, retail media opportunities, and promotional moments across key U.S. retailers, with a focus on Amazon Ads and awareness of international go-to-market considerations.
- Partner with strategy leads and cross-functional Client Services, Media Activation, Data Science, Creative, external partners, and clients to guide activation, track plan versus actuals, and resolve complex planning challenges.
- Present recommendations, share retail and platform trends, support continuous improvement, and help develop junior team members.
Requirements
- 4+ years of hands-on experience in media planning and strategy, including digital media buying both on and off retail environments.
- 2+ years of experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards.
- 2+ years of client-facing and team management experience.
- Strong familiarity with Amazon retail media solutions and experience planning across CPC and CPM channels.
- Understanding of brand and performance media, audience segmentation, full-funnel planning, and measurement frameworks.
- Ability to articulate a persuasive point of view clearly and concisely in writing and presentations.
- Curious, creative, rigorous, and analytical approach to the intersection of media, retail, technology, and consumer behavior.
- Strong collaboration, client relationship-building, leadership, and cross-functional team experience.
Nice to have
- Familiarity with Best Buy Ads, Walmart Connect, Target Roundel, and other retail media platforms.
- Experience adapting plans to evolving retail media capabilities and brand footprints.
Culture & Benefits
- Remote-first work arrangement with scheduling aligned to Pacific or Mountain time zones.
- Collaborative culture built around being better together, relentlessly curious, and getting work done.
- Inclusive and barrier-free workplace with confidential accommodation support throughout recruitment and employment.
- Equal opportunity employment and participation in E-Verify; candidates must be authorized to work in the U.S.
- Fixed-term employment arrangement and a 40-hour workweek.
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