Marketing Lead (Migraine)

Location: Beijing, China

Company

hirify.global is a pharmaceutical company developing and commercializing medicines across healthcare markets.

What you will do

• Lead the development and execution of the migraine portfolio and brand strategy to drive sustainable business growth.
• Translate patient journeys, treatment pathways, healthcare professional needs, market dynamics, and competitive insights into strategic priorities and actionable plans.
• Develop market initiatives supporting disease awareness, diagnosis, treatment adoption, and appropriate patient management.
• Lead positioning, segmentation, value proposition, lifecycle strategy, and omnichannel engagement for innovative migraine products.
• Partner with Sales, Medical, Market Access, Commercial Excellence, and field teams to execute integrated commercial strategies.
• Manage brand planning, resource allocation, marketing budgets, performance monitoring, compliance, and team capability development.

Requirements

• University degree or above, preferably in Medicine, Pharmacy, Life Sciences, Marketing, Business, or a related discipline.
• Significant pharmaceutical industry experience with strong exposure to marketing, commercial strategy, and brand management.
• Experience leading brands or portfolios across different product lifecycle stages, preferably including innovative or specialty medicines.
• Experience developing and executing brand and commercial strategies that convert customer and market insights into business growth.
• Strong understanding of the China pharmaceutical market and healthcare environment.
• Strong cross-functional leadership experience with Sales, Medical, Market Access, Commercial Excellence, and other stakeholders.
• Proven people leadership experience, including attracting, coaching, and developing marketing talent and building high-performing teams.
• Agility and ability to deliver results in a dynamic and evolving market environment.

Nice to have

• Experience in CNS, Neurology, Migraine, Pain, or other specialty-care areas.
• Experience with new product launches, market development, or building new treatment categories.

Culture & Benefits

• Collaborative, high-performing, and growth-oriented team culture.
• Equal opportunity employment in accordance with applicable legislation.
• Marketing activities must comply with internal policies, external regulations, and industry standards.