Technical Product Marketing Manager (AI)

Location: Sydney, Australia; hybrid. The role works across the US, UK, Europe and Australia, with some early or late calls due to globally distributed product and marketing teams.

Company

hirify.global builds AI- and machine-learning-powered, physics-enabled digital twins of electricity networks that utilities use to assess risks, optimise investments and plan infrastructure decisions.

What you will do

• Own platform positioning, messaging and value frameworks for websites, slide decks, battlecards and regional or major-deal adaptations.
• Plan and run product launches with product, engineering and sales teams across every selling region.
• Own demo narratives and the demo environment for major solutions, including scenarios, datasets, presentation order and reporting.
• Enable sellers and customer teams to explain the problems hirify.global solves, the target buyers and the appropriate materials.
• Develop buyer, market and competitive insight and feed it back into product and sales.
• Create technical product content, including product pages, launch posts, sales materials and short-form social clips.

Requirements

• 8+ years in product marketing or product management for complex B2B software; product management experience or close collaboration with product managers is advantageous.
• Experience positioning and launching sophisticated technical products for sales, executive and engineering audiences, including measuring positioning effectiveness.
• Outstanding writing skills, with the ability to turn intricate technical detail into readable product pages, launch posts and sales materials.
• Ability to explain a complex platform from first principles and respond constructively to technical challenge from engineers.
• Experience building and delivering demos for technical audiences, with a clear approach to sequencing, key moments and scope.
• Ability to distinguish genuine AI capability from hype and position technical functionality credibly for expert audiences.
• Hands-on experience with data-heavy software, including preparing and combining datasets.
• Experience with enterprise deals involving long sales cycles and large buying groups, including understanding the needs of different stakeholders.
• The role requires forming an independent product view; campaign- and demand-generation-focused profiles without strong technical product marketing experience are unsuitable.

Nice to have

• UI and data visualisation expertise, with confidence providing specific product feedback.
• Experience in a complex regulated industry such as utilities, energy, infrastructure, financial services or healthcare.
• Experience with spatial or engineering data.
• Experience establishing product marketing foundations in a scaling company or running launches across several regions.

Culture & Benefits

• Work closely with product and engineering teams in a mission-driven environment focused on tangible infrastructure impact.
• Work in a hybrid setup from Sydney, close to the product and engineering teams.
• Collaborate with product and marketing colleagues across Sydney, the US and London.
• Expect some early or late calls to accommodate international teams.