Product Marketing Manager (SaaS)

Location: Australia-based; remote work available, with work during Australian business hours

Company

hirify.global is a SaaS company providing all-in-one booking, payments, marketing, client growth, team management, and AI-driven tools for hair, beauty, and medspa businesses worldwide.

What you will do

• Represent Australian salon, spa, and clinic customers through direct research, customer calls, feedback gathering, and optional industry event participation.
• Own Australian product positioning and translate global features into clear customer narratives.
• Partner with regional Sales, Customer Success, Education, Marketing, Product Ops, and global product marketing teams.
• Lead regional go-to-market execution, launch readiness, training, talk tracks, battlecards, objection guides, and client-facing materials.
• Test new messaging, formats, channels, and delivery methods to improve engagement, adoption, retention, and revenue.

Requirements

• Typically 3–5 years of Product Marketing experience or equivalent B2B/Vertical SaaS commercial experience, with a track record of taking features to market and driving adoption.
• Experience marketing to distinct, niche audiences or complex ecosystems where users have different motivations.
• Practical experience across customer research, positioning, messaging, launch planning, and sales enablement.
• Comfort using Looker or similar BI dashboard tools to evaluate adoption, funnel metrics, and launch performance.
• Exceptional written and verbal communication skills, with the ability to explain value clearly to technical teams and business owners.
• Ability to work independently, manage shifting priorities, evaluate the bigger picture, and collaborate asynchronously with global counterparts.

Culture & Benefits

• Remote work, flexi-time, ownership of the daily calendar and priorities, and occasional overlap with European or US hours.
• Private healthcare, Wellness Days, an employee assistance program, and a free online GP service.
• Compensation package including an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.
• Bike-to-work scheme, tax-saver transport tickets, moving days, and enhanced maternity and paternity benefits.
• Fertility Treatment, Pregnancy Loss, and Menopause leave, plus learning resources, development programs, and LinkedIn Learning access.
• Certified B Corp and employee ownership, with 25% of the company owned by hirify.globalers.