Digital Content Coordinator

Location: Richmond, VIC, 3121, Australia

Company

hirify.global operates a portfolio of more than 260 stores and 6,500 team members, including Dan Murphy’s, BWS, ALH Hotels, and Pinnacle Drinks.

What you will do

• Support the Dan Murphy’s social media calendar across Instagram, TikTok, and Facebook in line with brand voice and visual standards.
• Plan productions, capture iPhone video and stills, edit social content, and write copy for active channels.
• Manage channel uploads, daily community engagement, and coordination with the Customer Service Hub, including some out-of-hours and weekend support.
• Assist with influencer activations, agency management, product and sample send-outs, supplier partnerships, competitions, and Retail Media initiatives.
• Coordinate trade plan campaigns, including briefs, timelines, SKU selections, and channel approvals.
• Deliver weekly and monthly reporting on engagement, reach, and sentiment; manage monthly Coupa invoicing, budget tracking, and AI-enabled workflow improvements.

Requirements

• At least 2 years of social media marketing experience, ideally in retail, drinks, fashion, lifestyle, or an agency environment.
• Fluency in social media platforms and experience creating native content with CapCut, Canva, and Figma.
• Strong social copywriting skills, attention to detail, visual judgment, and photography and videography capture skills.
• Deep familiarity with the Australian social media landscape, creator networks, and emerging pop-culture trends.
• Experience with social insights and reporting platforms, preferably Sprout Social, and proficiency with AI platforms such as Gemini, ChatGPT, and Claude.
• Highly organized, proactive, adaptable, collaborative, and comfortable working in a fast-paced hands-on environment.
• Tertiary qualification in marketing, communications, or a related discipline.

Culture & Benefits

• Inclusive and equal-opportunity workplace focused on creating a safe, sociable, and fun environment.
• Discounts across hirify.global brands, including Dan Murphy’s, BWS, ALH Hotels, and partner Woolworths and BIG W stores.
• Free services supporting physical, mental, and financial wellbeing.
• Learning and development opportunities for professional and career growth.
• Flexibility is part of the working approach.

Hiring process

• Applications are encouraged from candidates who meet a number of the requirements, even if they do not meet every criterion.
• Unsolicited resumes or approaches from recruitment agencies are not accepted.