Creative Strategist (Healthcare)

Location: AU - HQ - NSW, Australia

Company

hirify.global is a digital consumer healthcare platform delivering personalised care across preventative health, weight management, and men's and women's health through clinics and brands in multiple international markets.

What you will do

• Write scripts, hooks, headlines, and briefs for short-form video and static ads across Meta, TikTok, and YouTube.
• Turn performance data and customer insight into testable creative hypotheses and own the weekly creative testing roadmap.
• Manage the path from brief to launch by coordinating videographers, producers, UGC creators, and editors; review cuts and approve creative quality.
• Work with media buyers to diagnose creative wins and fatigue, then apply learnings to new briefs.
• Track competitors, platform trends, and health, wellness, and DTC advertising to develop new creative angles.
• Write compliant regulated-health advertising in partnership with clinical and compliance colleagues.

Requirements

• 6+ years of experience in creative strategy, performance copywriting, or direct-response advertising, including DTC, subscription, or health experience as an advantage.
• Exceptional writing ability with scripts and copy that demonstrate results, clear voice, sharp hooks, and plain English.
• Strong command of performance metrics and ability to explain creative outcomes using data rather than instinct.
• Ability to write for the edit and understand video pacing, UGC, talking-head, and lo-fi formats, including how scripts translate into shots.
• Experience owning a creative testing roadmap and working directly with media buyers.
• Comfort with high-volume work, fast feedback, and ambiguity in a scaling team.

Nice to have

• Experience in a regulated category such as health, gambling, or financial services.
• Hands-on use of AI tools for ideation, scripting, or versioning workflows.

Culture & Benefits

• Work on digital healthcare products intended to scale evidence-based care and support up to 1 million patients globally.
• High ownership, continuous feedback, mentorship, and dedicated development support.
• Access learning budgets, conferences, certifications, peer shadowing, and global knowledge sharing.
• Collaborate with teams across Australia, the UK, Germany, Japan, the Philippines, and South Africa, with opportunities to explore new markets or travel internationally.
• Benefits include parental and miscarriage leave, health, professional development and personal days, an Employee Assistance Program, wellness activities, funded social clubs, and quarterly rooftop parties.
• Reasonable adjustments are available during the interview process; AI-assisted recruitment tools support the process, while hiring decisions are made by people.