Director, Social Commerce

Location: Sydney, Australia

Company

hirify.global is a global integrated creative and media agency within the VaynerX family of companies, helping brands win attention, drive relevance, and deliver business results.

What you will do

• Build, lead, and scale the social commerce department across TikTok Shop, Live Shopping, and emerging Australian channels.
• Develop and execute social commerce strategies for multiple clients across TikTok Shop, Whatnot, Meta, YouTube, Pinterest, and other platforms.
• Oversee affiliate and influencer sourcing, relationship management, onboarding, briefing, and content collaboration.
• Optimize social storefronts, including product merchandising, images, descriptions, click-through rates, and conversion rates.
• Direct paid campaign performance, track revenue, conversion, affiliate, and channel ROI metrics, and develop actionable reporting.
• Lead platform partnerships and collaborate with media, creative, brand, client, and platform teams on campaigns, launches, growth models, and budgets.

Requirements

• 7–10 years of experience in management consulting, ecommerce, digital marketing, or growth, including at least 1–2+ years leading social commerce, live shopping, or affiliate-driven teams.
• Proven experience building and managing teams in a fast-paced agency or brand environment.
• Direct experience with the TikTok Shop ecosystem, its algorithms, and the broader social commerce landscape, including platforms such as Meta, YouTube, and Walmart.
• Demonstrated history of meeting or exceeding critical KPIs, including seven-figure sales growth and enterprise-level ROI targets.
• Exceptional proficiency navigating complex organizations and managing executive-level client relationships.
• A data-first mindset capable of guiding team tactics and brand strategy through market trends and performance metrics.

Culture & Benefits

• Entrepreneurial, experimentation-led environment focused on solving business problems and testing hypotheses.
• Fast-paced agency environment with a startup-like operating style.
• Opportunity to collaborate with diverse teams and work with major brands.