Digital Trading Lead (Ecommerce)

Location: Nuneaton, United Kingdom; hybrid working with a minimum of two days per week in the office; 18-month secondment.

Company

Holland & Barrett is a health and wellness retailer with more than 150 years of experience, providing evidence-led products and practical support for customers' wellness journeys.

What you will do

• Represent Digital in programme decisions, combining web and app trading requirements, customer journeys, operational constraints, and channel economics.
• Lead digital trading input into structured trials, including commercial hypotheses, delivery plans, guardrails, and success measures.
• Coordinate Digital Operations, Merchandising, Product, Technology, UX, and Marketing teams to implement approved changes across web and app.
• Translate pricing, promotions, subscriptions, and personalisation decisions into digital experiences, including on-site messaging and customer journey changes.
• Monitor revenue, contribution margin, conversion, average order value, basket size, traffic quality, and customer behaviour.
• Identify risks and opportunities, recommend corrective action, and embed successful changes into business-as-usual digital trading.

Requirements

• Experience in ecommerce or digital trading within a fast-paced retail environment.
• Understanding of online pricing, promotions, conversion, average order value, and digital customer journeys.
• Ability to translate commercial strategy into practical digital execution.
• Confidence working with Product, Technology, UX, Operations, and commercial teams from design through delivery.
• Strong analytical judgement and experience using trading data to assess performance, identify issues, and recommend action.
• Experience leading structured trials and test-and-learn activity.

Nice to have

• Knowledge of subscriptions, loyalty, or personalised offers.

Culture & Benefits

• 18-month secondment with 37.5 working hours per week and hybrid office attendance.
• 33 days of holiday including bank holidays, plus a holiday purchase scheme.
• Private medical insurance, 24/7 Virtual GP access, an Employee Assistance Programme, and mental health support.
• Workplace pension with a 5% employer contribution and life assurance of twice salary after six months' service.
• Product allowance, colleague discount, cashback and retail discounts, Wellhub membership, and Cycle to Work scheme.

Hiring process

• Apply through the internal vacancy page.