Digital Performance & Website Assistant Manager (0584)

Location: Hybrid working in Leeds or London, United Kingdom

Company

hirify.global is a UK challenger accounting firm providing audit, accountancy, tax and advisory services, with expertise in complex clients and technical sectors.

What you will do

• Manage and optimise the firm's WordPress website, including content, structure, functionality, governance and development roadmaps.
• Lead organic search strategy across traditional search engines and AI-powered search environments, including technical, on-page and content SEO.
• Analyse user behaviour through analytics, heat mapping and testing to improve usability, accessibility, conversion and lead generation.
• Support CRM, marketing technology and AI initiatives, including data quality, workflow automation and evaluation of new solutions.
• Manage paid search and paid social activity, including Google Ads and LinkedIn Ads, while improving campaign targeting, budgets and return on investment.
• Build reporting frameworks, dashboards and performance insights that support marketing, business development and investment decisions.

Requirements

• Experience managing and optimising websites, ideally in a B2B environment and with knowledge of professional services.
• Strong working knowledge of WordPress and website governance.
• Demonstrable experience delivering SEO strategies that improve visibility, engagement and commercial outcomes.
• Understanding of AI-driven search, generative search experiences and changing search behaviour.
• Experience with website analytics and optimisation tools such as Google Analytics, Google Search Console, Google Tag Manager, Google Trends, Semrush, Microsoft Clarity, Siteimprove or similar.
• Knowledge of user experience, conversion rate optimisation and digital best practice.
• Experience with CRM platforms and marketing technology solutions.
• Understanding of paid search and paid social channels, including Google Ads and LinkedIn Ads.
• Ability to interpret complex data, make practical business recommendations, manage stakeholders and influence colleagues at all levels.
• Commercially minded, proactive and curious, with a passion for digital innovation and continuous improvement.

Nice to have

• Knowledge of professional services organisations.
• Experience with Salesforce.com and Dotdigital.

Culture & Benefits

• Permanent full-time employment with hybrid working.
• Life assurance, permanent health insurance, and optional private medical and dental cover.
• Enhanced annual leave, annual leave purchase and sale options, and sabbaticals.
• Enhanced pension matching, salary sacrifice options and a season ticket loan.
• Professional subscriptions, secondments, an annual volunteering day and flexible dress expectations.