Head of Growth & Demand Generation (Insurtech)

Location: Hybrid working in Dublin or London, Ireland/United Kingdom

Company

hirify.global is an insurtech startup founded in 2022 that provides integrated benefits and embedded insurance solutions for modern workforces across Europe.

What you will do

• Own demand generation strategy and pipeline targets for hirify.global Platform and hirify.global Embed.
• Run paid acquisition across LinkedIn, Google Search, and emerging channels, including targeting, creative testing, and budget allocation.
• Lead organic growth through SEO, answer-engine visibility, content, and website conversion optimization.
• Own the funnel from lead through closed revenue, including scoring, routing, sales handoff, lifecycle, and nurture programs.
• Build partner marketing programs for Embed, including co-marketing campaigns, launch playbooks, and enablement content.
• Own the marketing stack, attribution, agencies, freelancers, and growth-team hiring as the function scales.

Requirements

• 6+ years of experience in B2B demand generation, growth, or performance marketing, with direct ownership of a pipeline target.
• Demonstrated results from building or improving channels and delivering pipeline and revenue.
• Hands-on paid media expertise across LinkedIn and Google.
• Proven SEO and content-led organic growth experience, including a perspective on AI search.
• Strong data fluency, including independent analysis, attribution ownership, and presenting results to leadership.
• Experience with a modern marketing stack, including HubSpot or a similar CRM and automation platform, analytics, and enrichment tools.
• Experience building agentic or AI-assisted workflows that automate repeatable marketing work.
• Experience building or being a core contributor to a growth function at a venture-backed startup or scale-up.
• Comfort working as a player-coach: executing now and hiring the team later.
• Excellent written communication and the ability to explain a complex, regulated product simply.

Nice to have

• Experience in fintech, insurtech, HR tech, or another regulated financial services market.
• Partner, channel, or marketplace marketing experience generating demand through another company’s customer base.
• Experience with both self-serve product-led growth and sales-led motions in the same company.
• Marketing experience across multiple European markets.

Culture & Benefits

• Hybrid work based in Dublin or London.
• Player-coach scope with the opportunity to build and develop the growth team.
• Work across direct sales, self-serve, and partner-led growth motions.
• Responsibility for expansion across the UK, Ireland, and continental Europe.