Director, Digital PR

Location: Remote within most U.S. states, with some exclusions. Office hubs are available in Los Angeles and New York.

Salary: $110,000–$125,000 annual salary, plus benefits and an annual performance bonus.

Company

hirify.global is a digital agency expanding its Digital PR and marketing teams.

What you will do

• Manage, mentor, and develop a team of Digital PR Managers, including feedback, career development, and performance reviews.
• Direct Digital PR strategy and campaign execution for a limited number of enterprise-level B2B clients.
• Develop campaign concepts, data-led studies, expert commentary, outreach strategies, and content syndication programs to earn placements and build brand authority.
• Educate clients, connect campaign KPIs to broader marketing and business goals, and represent Digital PR in kickoffs, sales calls, and internal training.
• Track team and program performance, maintain training programs, and apply current best practices as search, LLMs, and AI platforms evolve.
• Collaborate with Creative, Analytics, Content Marketing, and Sales teams to align strategy and identify improvement opportunities.

Requirements

• 6+ years of Digital PR or earned media experience, including campaign concepting and outreach, in a digital agency environment.
• Experience developing and leading Digital PR campaigns for B2B clients, including stories involving complex products, industries, and decision-makers.
• 2+ years of people management experience leading and coaching a high-performing team.
• Advanced knowledge of Pitchbox or a comparable platform, with the ability to use it comprehensively.
• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs.
• Demonstrated ability to lead outreach and placement strategy to improve earned media performance.
• Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision.
• Deep understanding of current and future digital trends, including the impact of LLMs and AI platforms on content discovery and brand authority.
• Strong verbal and written communication skills.
• Familiarity with Google Analytics, Looker Studio, and other reporting and visualization platforms.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to U.S. state restrictions.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave and medical, dental, vision, life, pet, and disability insurance options.
• 401(k) matching and annual Class Pass credits.
• Annual target bonus based on company, department, and individual performance; bonuses are not guaranteed and require active employment in good standing.
• This position is not eligible for immigration sponsorship.