Director, PR (Digital PR)

Location: Remote, Atlanta / United States

Base salary: $115,000–$130,000 per year; OTE: $130,000–$150,000. A $15,000–$20,000 bonus is also mentioned.

Company

hirify.global is a full-service GEO agency helping B2B and consumer brands achieve measurable results, build influential brands, and improve search visibility.

What you will do

• Set the vision, goals, roadmap, revenue, profitability, and headcount plan for the Digital PR practice.
• Lead, coach, hire, and develop Digital PR Managers and the specialists working on their accounts.
• Own campaign quality across the client portfolio, reviewing narratives, proprietary data, reactive PR, linkable assets, and promotion strategies.
• Act as senior Digital PR partner and escalation point for strategic clients; lead difficult conversations, sales calls, proposals, and account growth.
• Build journalist and editor relationships, coach media outreach, and own department-level performance, client satisfaction, retention, and profitability.
• Develop playbooks, processes, templates, deliverables, capacity plans, and cross-functional Digital PR strategies with affiliate, analytics, content strategy, and GEO teams.

Requirements

• 6+ years of digital PR experience, including 3+ years in an agency setting.
• 2+ years of people management experience, including managing managers or leading a multi-account team.
• A portfolio of data-driven and reactive campaigns that earned coverage in top-tier and high-authority outlets.
• Deep understanding of how digital PR drives GEO and brand visibility.
• Proven ability to own senior client relationships, lead difficult conversations, grow accounts, and win new business.
• Strong operational skills in scoping, resourcing, capacity planning, and managing competing priorities.
• Exceptional strategic thinking, editorial judgment, and communication skills.

Nice to have

• Experience with SaaS, fintech, and/or consumer brands.
• Established relationships with journalists and editors in national, business, or trade media.
• Experience owning a department or practice P&L.
• Familiarity with how earned media influences AI search and LLM visibility.
• Experience building PR processes, playbooks, or new service offerings.

Culture & Benefits

• Remote work with equipment and a home office stipend.
• U.S. employees receive 100% health, dental, and vision benefits and a 50% 401(k) match up to 6% of salary.
• Unlimited PTO, encouraged mental health days, paid parental leave, wellness stipends, and professional development opportunities.
• Virtual events and team-wide health challenges support a collaborative remote environment.

Hiring process

• Submit a resume, a portfolio of Digital PR campaigns and the coverage they earned, and a brief cover letter.
• The cover letter should describe how Digital PR strategies are evolving in response to AI’s impact on web publishers.