Lifecycle Marketing Manager

Location: United States, San Mateo, CA; hybrid working policy applies.

Base salary: $117,900–$176,900 USD annually.

Company

hirify.global is the consumer entertainment and technology brand of Sony Interactive Entertainment, delivering gaming hardware, network services, and interactive entertainment experiences to more than 100 million people.

What you will do

• Own end-to-end lifecycle and owned-channel strategies for Product, Hardware, and Brand initiatives.
• Define channel roles and long-term roadmaps supporting player engagement, conversion, retention, and revenue.
• Partner with Product, Hardware, Brand, global marketing, Creative Studio, Data Science, Audience & Measurement, engineering, and regional teams.
• Design player-centric programs across web, email, mobile, and on-console direct messaging channels.
• Scale automation, trigger-based messaging, personalization, evergreen journeys, and experimentation using technical and data insights.
• Use data-driven storytelling to communicate performance, influence stakeholders, and establish scalable lifecycle marketing best practices.

Requirements

• Experience owning lifecycle and owned-channel strategies for Product, Hardware, or Brand initiatives.
• Experience defining channel roles, roadmaps, priorities, and plans across product launches, lifecycle stages, player behavior, and changing business needs.
• Experience leading cross-functional partnerships with marketing, product, engineering, data, and creative teams.
• Experience designing player- or customer-centric programs across web, email, mobile, and direct messaging channels.
• Experience scaling marketing automation, trigger-based messaging, personalization, and automated customer journeys.
• Experience designing experimentation plans, using data insights to make recommendations, and scaling learnings.
• Strong data-driven storytelling skills and the ability to build stakeholder trust and influence decisions.
• Innovative, curious approach to emerging technologies, evolving customer behavior, and new lifecycle marketing capabilities.

Culture & Benefits

• Work within a global Lifecycle Marketing function collaborating across the Americas, Europe, and Asia.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, wellness program, and employee discounts on Sony products.
• Eligibility for a bonus package may apply.
• Background checks are conducted at the offer stage for new employees.