aidata analysisgovernanceattributionmedia agenciesmarketing mix modelingincrementality testingmedia effectiveness
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Текст:
Hirify AI/Оригинал
TL;DR
Media Manager (AI): Maximising media investment through measurement, optimisation and governance with an accent on media effectiveness, Marketing Mix Modelling and data-driven channel strategy. Focus on managing agency performance, negotiating with media partners, testing AI-enabled solutions and translating complex data into recommendations for senior stakeholders.
Location: Remote in London, United Kingdom
Salary: £60,000–£70,000 per year
Company
hirify.global is recruiting for a well-established organisation with a strong brand and an ambitious growth agenda.
What you will do
Own the media effectiveness programme, ensuring media investment is measurable, accountable and aligned with business objectives.
Manage media agency performance through measurement frameworks, service standards, audits and annual KPI reviews.
Manage and evolve Marketing Mix Modelling, converting insights into budget planning and channel strategy decisions.
Build relationships with Google, Meta and property portals, including contract negotiations.
Identify, test and scale emerging channels and AI-enabled solutions across planning, activation and measurement.
Deliver performance insights and recommendations to senior stakeholders and regional leadership teams.
Requirements
Strong understanding of media effectiveness, including Marketing Mix Modelling, attribution and incrementality testing.
Proven experience managing media agencies and influencing senior stakeholders.
Ability to translate complex data into clear, actionable business recommendations.
Curiosity about emerging media trends, AI-enabled marketing and new technologies.
Excellent communication and governance skills, with confidence delivering training and driving best practice.
Culture & Benefits
Newly created role with ownership of media effectiveness and the opportunity to shape channel strategy from the ground up.
Collaborative marketing team where media investment supports brand awareness, demand generation and wider business outcomes.
Support, training and development opportunities.
Permanent position in an organisation committed to equality of opportunity and a workplace free from discrimination and harassment.
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