Brand Manager, Campaign (AI)

Location: USA - Hoboken, NJ; hybrid schedule with 2 days in the office and 3 remote days each week

Company

hirify.global provides AI, cloud, and digital software for customer experience, financial crime prevention, and public safety, serving more than 25,000 global businesses with over 8,500 employees across 30+ countries.

What you will do

• Develop integrated brand campaign plans aligned with the brand platform, company goals, product launches, industry events, and flagship events.
• Lead campaigns from creative briefing through launch and optimization across digital, social, paid media, out-of-home, video, web, events, and thought leadership.
• Partner with Creative, Design, Product Marketing, Demand Generation, Field Marketing, Social, PR, Analyst Relations, and external agencies.
• Create campaign toolkits and guidance for regional and field teams, and support internal brand activation and employee advocacy.
• Define KPIs and analyze reach, impressions, engagement, share of voice, brand awareness, and pipeline contribution.
• Manage budgets, timelines, resources, agencies, vendors, scopes of work, deliverables, and quality while using AI tools and data insights to improve effectiveness.

Requirements

• 2–5 years of experience in brand marketing, integrated campaign management, or marketing communications, ideally in B2B technology, SaaS, or AI.
• Bachelor’s degree in Marketing, Communications, Business, a related field, or equivalent work experience.
• Proven experience planning and launching integrated, multi-channel brand campaigns with measurable awareness and engagement results.
• Strong creative judgment, including experience writing creative briefs and partnering with creative teams and agencies.
• Strong program and project management skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Analytical experience defining KPIs, measuring campaign performance, and turning data into actionable insights.
• Strong communication, collaboration, and stakeholder management skills across global, cross-functional teams.
• Resilience and the ability to work in a fast-paced, complex, and changing environment.
• Experience managing campaign budgets and agency or vendor relationships.

hirify.global-to-have">hirify.global to have

• Experience marketing AI, customer experience, contact center, or enterprise cloud technologies.
• Experience supporting a rebrand, brand launch, or large-scale global campaign in a matrixed organization.
• Hands-on experience with generative AI tools for campaign development and familiarity with paid media, out-of-home, social, brand measurement, or brand lift studies.

Culture & Benefits

• hirify.global-FLEX hybrid model with 2 office days and 3 remote days per week.
• Office days emphasize face-to-face meetings, teamwork, collaboration, and idea generation.
• Equal opportunity employment is provided without discrimination on protected characteristics.