Marketing Lead (AI Education)

Location: San Francisco, CA or New York City, NY; staff are expected to work from the San Francisco office at least 2 days per week, with a company-wide expectation of being in an office at least 25% of the time.

Annual salary: $320,000 USD.

Company

Anthropic builds reliable, interpretable, and steerable AI systems intended to be safe and beneficial for users and society.

What you will do

• Own the marketing strategy and annual plan for Claude Frontier Academy and its programs.
• Plan market moments for launches, cohorts, and badge milestones, and lead launches from messaging through post-launch amplification.
• Coordinate press releases, announcements, legal and executive reviews, customer and partner quotes, approvals, and named-partner communications.
• Develop partner and customer amplification across social posts, blogs, newsletters, announcements, and joint stories.
• Grow LinkedIn and other social channels, manage the Academy web presence and paid promotion, and build a graduate and badge-holder community.
• Extend the Academy’s naming and brand architecture, align it with Anthropic’s other education programs, equip account teams with guidance, and report marketing success metrics.

Requirements

• Experience building and running branded B2B marketing programs at a technology company, including customer education, certification, community, or user conference programs.
• Experience marketing education, training, or certification programs such as partner, customer, or developer academies.
• Creative, brand-minded approach with the ability to create market moments that gain attention.
• Experience leading major launches or announcements across press, social, and partner amplification, including legal review, executive edits, and date changes.
• Ability to build B2B audiences and conversation on LinkedIn and other social channels.
• Strong executive presence and ability to provide updates and recommendations to senior leaders.
• Ability to operate strategically and tactically, owning an annual plan while executing deliverables directly.
• Ability to build trusted relationships with partners, customers, and cross-functional teams and drive approvals without formal authority.
• Excellent writing skills across press releases, FAQs, and social posts; comfortable with ambiguity and building a new function as the first dedicated marketer.
• Passion for AI diffusion and bringing AI benefits to people and the world.
• Bachelor’s degree or equivalent combination of education, training, and relevant experience; field of study must be relevant through coursework, training, or professional experience.

Nice to have

• 8+ years of B2B technology marketing experience spanning brand, communications, or program marketing.
• Experience building community or advocacy programs where members promote the program themselves.
• Experience marketing to technical audiences, particularly engineers and developers.
• Experience running joint announcements with global system integrators, consulting firms, or enterprise customers.
• Experience marketing to enterprise technology leaders such as CIOs and CTOs.
• Experience marketing AI/ML products.

Culture & Benefits

• Collaborative public benefit corporation focused on safe, trustworthy, and high-impact AI research.
• Competitive compensation, optional equity donation matching, generous vacation and parental leave, flexible working hours, and an office designed for collaboration.
• Visa sponsorship may be available; Anthropic will make reasonable efforts to support visa processing and provides access to an immigration lawyer.
• Applications are encouraged even when candidates do not meet every listed qualification.

Hiring process

• Applications are reviewed on a rolling basis; there is no application deadline.
• Candidate AI usage is governed by Anthropic’s application-process policy.