Senior Digital Content Manager (Legal)

Location: Hybrid, three days per week in-office in New York or Philadelphia, United States

Salary: $155,500–$248,725 annually for the New York position.

Company

hirify.global is a global law firm with offices across North America, Asia, Europe, and the Middle East.

What you will do

• Own the global digital content strategy, operating model, roadmap, governance, editorial standards, and lifecycle processes.
• Lead content planning and development for websites, campaigns, blogs, landing pages, resource centers, and emerging digital platforms.
• Direct SEO, search-intent research, content optimization, AI-discovery strategy, structured content, metadata, accessibility, testing, and conversion optimization.
• Partner with UX, design, development, analytics, marketing, brand, communications, and PR teams on redesigns, migrations, launches, and digital experiences.
• Establish performance frameworks, dashboards, benchmarks, reporting, and recommendations tied to visibility, engagement, conversion, reputation, recruiting, and business objectives.
• Lead and develop the Digital Content/Web Content team and external resources while managing budgets, vendors, agencies, and resource allocation.

Requirements

• Bachelor’s degree or equivalent combination of education and experience, with at least 9 years of progressively responsible experience in digital content, digital marketing, or digital production.
• At least 3 years of experience leading employees, major programs, or cross-functional initiatives.
• Experience supporting complex global organizations and culturally diverse stakeholders.
• Demonstrated success establishing enterprise content strategies, governance models, scalable operating processes, and measurable roadmaps.
• Experience advising senior stakeholders, building consensus, managing and developing employees and external resources, and leading through ambiguity and competing priorities.
• Exceptional writing, editing, proofreading, digital storytelling, and communication skills, including the ability to translate complex legal and business topics into clear, accessible content.
• Advanced knowledge of SEO, content optimization, AI-assisted discovery, and conversion principles.
• Experience with enterprise content management systems, preferably Sitecore, and with GA4, Google Search Console, Semrush, Siteimprove, Jira, and Figma.
• Working knowledge of WCAG, digital accessibility, structured content, taxonomy, metadata, and analytics; experience applying generative AI and automation responsibly.
• Experience managing budgets, vendors, agencies, contracts, and resource allocation; flexibility to work overtime or outside regular business hours when required.

Nice to have

• Experience in professional services, regulated, knowledge-based, partnership, or legal environments; legal industry experience is a plus.
• Familiarity with Sprout Social, LinkedIn, YouTube, Instagram, WeChat, and emerging digital platforms.

Culture & Benefits

• Hybrid three-days-per-week in-office schedule supporting an integrated and collaborative work culture.
• Inclusive, collaborative, curious, accountable, and forward-thinking environment focused on creativity, responsiveness, and client service.
• Medical coverage, parental leave, paid time off, income protection programs, 401(k) eligibility, and other benefits.
• Commitment to confidentiality, inclusion, professional standards, equal employment opportunity, and reasonable accommodations.

Hiring process

• Apply online through the hirify.global careers website.