Senior Manager, Commercial AI Search Strategy (AEO/GEO)

Location: Hybrid role based in the New York City headquarters; office attendance required 3 days per week.

Annual base pay: $140,000–$165,000 USD.

Company

The New York Times Company is an independent journalism organization focused on helping people understand the world through reliable journalism and digital products.

What you will do

• Monitor how AI systems answer commercially important questions about The New York Times brand, products, subscription value, pricing, and customer experience.
• Prioritize strategic topics and opportunities based on their importance to subscription and product decisions.
• Identify sources shaping AI-generated answers and diagnose gaps in brand and commercial-value representation.
• Recommend, guide, and measure experiments intended to improve the visibility and accuracy of AI-generated answers.
• Translate research and monitoring into actionable guidance for product marketers and teams responsible for consumer-facing surfaces.
• Partner across Product, Growth, Audience, Communications, and Customer Care to improve messaging, content, and the retrievability of public commercial pages.

Requirements

• 7+ years of experience in SEO measurement, marketing, digital strategy, consumer insights, analytics, or a related field.
• Enough technical SEO literacy to distinguish crawler or indexing problems from messaging problems.
• Experience researching consumer questions, monitoring brand or product representation and perception, and synthesizing findings into actionable recommendations.
• Experience designing experiments, estimating impact, evaluating results, and using evidence to recommend next steps.
• Direct exposure to AI-search measurement, such as designing prompt sets, auditing citations, comparing engines, or running experiments.
• Strong commercial judgment about which prompts and answer frames matter to subscription and product decisions.
• Experience translating strategy into technical implications, explaining complex findings clearly to different audiences, and turning analysis into usable recommendations.
• Support for and understanding of journalistic independence and commitment to the mission of seeking truth and helping people understand the world.

Nice to have

• Experience with Peec, Profound, or another visibility platform.
• Experience marketing consumer products, subscriptions, or digital content.
• Familiarity with owned or earned consumer-facing surfaces used to market or educate consumers about a brand, product, subscription, or customer experience.

Culture & Benefits

• Full-time hybrid work with three days per week in the New York City headquarters.
• Potential U.S. variable compensation, including annual bonus and restricted stock, depending on the role.
• Potential benefits include medical, dental, and vision coverage; FSAs; company-matching 401(k); employee stock purchase plan; paid vacation and sick days; paid parental leave; tuition reimbursement; and professional development programs.
• Commitment to independent, reliable journalism, diversity, equal opportunity, and reasonable accommodations.

Hiring process

• Submit original work and do not use GenAI tools to generate substantive content during the application or interview process.
• Engineering candidates will be informed which GenAI tools, if any, are permitted for technical assessments.