Senior Manager, GEO/SEO (AI Search)

Location: Remote; fully remote remote-HQ role with biannual off-sites.

Base salary: $140,000–$160,000 plus bonus, depending on experience.

Company

Builds convenient foundational nutrition products, including gummies made from 60 nutrient-dense and whole-food ingredients.

What you will do

• Own SEO and GEO strategy and roadmap across all U.S. brands, prioritizing informational, commercial, and comparison intent by revenue impact.
• Ship technical SEO on Shopify, including crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals.
• Make product data machine-readable and create agent-ready pages for AI shopping assistants.
• Write and optimize PDP, collection, landing, comparison, FAQ, and blog content using AI-assisted production while maintaining quality and brand voice.
• Build off-site authority through syndication, targeted link building, competitor link-gap outreach, and unlinked-mention reclamation with PR.
• Report organic and AI visibility, set targets with Finance, build AI agents and workflows, and coordinate delivery with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail.

Requirements

• 6–8+ years of hands-on SEO experience, personally doing the work rather than managing agencies.
• Proven GEO/AEO results, including measurable improvements in brand visibility in AI answers and an ability to explain what drove the change.
• Strong traditional SEO and AI search capabilities.
• Fluency with Semrush, Google Search Console, GA4, a site crawler, AthenaHQ, and Profound.
• Deep Shopify experience, including theme/Liquid basics, apps, faceted navigation, duplicate content, JavaScript rendering, and structured data implementation and validation.
• Experience using Claude Code or similar tools to build AI agents and workflows.
• Strong writing and editing skills with the ability to balance search intent, conversion, and brand voice.
• Ability to work hands-on, prioritize revenue impact, operate with imperfect attribution, use approved claims, and escalate content beyond them to Science & Regulatory.

Nice to have

• DTC experience.
• Experience in a regulated category such as supplements, food, health, or beauty.

Culture & Benefits

• Fully remote, high-trust work environment with biannual in-person off-sites.
• Ownership-oriented culture focused on high standards, measurable impact, urgency, and cross-functional collaboration.
• Comprehensive benefits coverage for employees and families, generous PTO, free products, and additional health and well-being perks.
• Competitive compensation and opportunities for impact and career growth.