Director of Lifecycle Marketing (Healthcare)

Location: Remote - United States; must be based in the United States. Hawaii is excluded.

Salary: $189,000–$220,448, including base salary plus bonus; equity and bonus may be offered.

Company

hirify.global is a remote-first mental healthcare company focused on evidence-based, compassionate care and reducing the stigma around mental health.

What you will do

• Own the lifecycle marketing strategy for patient and provider audiences across email, SMS, and push notifications.
• Lead the Lifecycle Marketing team and build the lifecycle function, including recruiting, onboarding, and directing employees, embedded technical teams, and external contractors.
• Launch and scale multi-channel lifecycle programs throughout the patient and provider journeys.
• Design and run strategic A/B testing programs to improve acquisition, retention, reactivation, engagement, and business economics.
• Partner with Product, Engineering, Operations, Analytics/Finance, and Marketing on integrated customer journeys and cross-functional workflows.
• Manage marketing budgets, forecast ROI, and support measurable improvements in CAC, LTV, and churn.

Requirements

• 10+ years of marketing experience.
• 4+ years in a leadership people-manager role, including experience building a lifecycle function.
• 5+ years of experience with complex consumer lifecycle marketing across email, SMS, and push.
• Proven ability to partner with and influence senior leaders across Product, Engineering, Operations, and Analytics/Finance.
• Experience launching integrated customer journey initiatives and cross-functional workflows.
• Experience managing marketing budgets, forecasting ROI, and improving CAC, LTV, and churn.
• Demonstrated success designing and scaling multi-channel lifecycle strategies that produced measurable, large-scale improvements in acquisition, retention, and reactivation.

Nice to have

• Experience scaling new lifecycle programs from 1 to 100 in an established function.
• Lifecycle marketing experience for an ongoing or high-frequency services business.
• Experience defining email, SMS, and push governance, including communication rules of engagement and compliance.
• Experience in a fast-paced mid- or later-stage startup or growth company.
• Experience in regulated industries such as healthcare or FinTech, including patient privacy and HIPAA requirements for marketing communications.

Culture & Benefits

• 100% remote work for employees based in the United States; Hawaii is not currently eligible.
• Medical, dental, vision, life, disability, and FSA/HSA benefits.
• 401(k) access, paid parental leave, generous time off, and two company-wide shutdown weeks each year for most employees.
• Employee Assistance Program, year-round wellness initiatives, and a $50 monthly wellness stipend.
• Home office stipend plus $50 per month toward internet or cell phone expenses.
• Quarterly department stipend for team-building activities or in-person gatherings, community groups, and employee resource groups.