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Здесь чётко обозначены редакционное руководство, измеримые цели по аудитории и взаимодействие с ключевыми командами медицинской платформы. Масштаб роли значительный, но явной перегрузки обязанностями не видно.
Понятная зона ответственности
Медицинская аудитория
Весомый соцпакет
Мэтч & Сопровод
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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Head of Content (Healthcare): Leading the editorial strategy and delivery for a professional network serving UK doctors with an accent on audience engagement, multi-format publishing, and trusted healthcare content. Focus on using analytics to optimize content performance, aligning editorial work with Product, Marketing and Sales, managing budgets, and trialing AI in content development.
Location: Remote, Abingdon, England, United Kingdom
Company
hirify.global’s Doctors.net.uk division operates a professional network for more than 245,000 doctors, including a daily community of over 50,000 users, with email, news, educational, sponsored pharmaceutical and user-generated content.
What you will do
Lead the editorial vision and delivery for Doctors.net.uk, strengthening its value proposition and position as a trusted, widely used website for UK doctors.
Develop audience-driven editorial processes and a multi-channel publishing strategy across the site, newsletters, alerts, mobile, social and partnerships.
Expand content formats through quizzes, video, audio and peer roundups, while building relationships with medical societies, clinical experts, KOLs and influencers.
Use engagement, retention and specialty-level metrics to plan content and optimize performance against production cost.
Partner with Product, Marketing and Sales to deliver shared KPIs, optimize content exposure and support revenue opportunities without compromising editorial integrity.
Manage content budgets and sourcing, and explore and trial AI in content development.
Requirements
Senior editorial or content leadership experience in digital media, ideally serving professional, healthcare or specialist audiences.
Track record of growing audience engagement through data and analytics.
Experience managing budgets and a team.
Ability to work effectively with Product, Marketing and Sales colleagues.
Strong stakeholder management skills, including relationships with clinical and external partners.
Nice to have
Experience creating or managing multi-format content, including video, audio and interactive content.
Experience with healthcare or physician audiences.
Familiarity with AI tools in content workflows.
Culture & Benefits
25 days of annual leave.
Company bonus scheme linked to personal and company performance.
Group Life Cover at 4x salary.
Pension contributions of 4% from both employee and employer.
Vitality medical cover after probation, staff discounts and discounted gym membership.
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