SEO Content Specialist (AI)

Location: Remote, open to anywhere in the UK

Company

Cushman & Wakefield supports commercial real estate services and global digital marketing, communications and research technology across 60+ markets.

What you will do

• Run ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh, or retire content.
• Optimise titles, metadata, structure, and internal linking in line with global SEO standards.
• Turn complex commercial real estate research and thought leadership into clear, structured content discoverable by search engines and AI platforms.
• Support regional stakeholders with SEO recommendations, requests, and performance reporting.
• Use AI tools for content enhancement, idea generation, metadata creation, and scalable workflow improvement while applying responsible AI practices.
• Partner with Content, Communications, UX, and development teams; maintain dashboards and advise on content attracting links, media coverage, or brand mentions.

Requirements

• 4+ years of hands-on SEO experience in content strategy and on-page optimisation.
• Experience running content audits that drive organic growth, ideally in an enterprise or large-site environment.
• Experience using AI tools for content optimisation, generation, or workflow automation.
• Working knowledge of SEO platforms and analytics tools, with strong analytical skills.
• Ability to turn complex B2B or real estate topics into clear, engaging content.
• Understanding of content positioning for AI-driven search and answer platforms.
• Excellent communication skills and experience collaborating with global, cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Digital Technology, or a related field, or equivalent experience.
• Highly organised, proactive, and comfortable in a fast-paced global environment.

Nice to have

• Sitecore or another enterprise CMS experience.
• International SEO knowledge.
• Awareness of how backlinks, media coverage, and brand mentions influence search and AI results.

Culture & Benefits

• Remote work from anywhere in the UK.
• Collaboration with global, cross-functional stakeholders across 60+ markets.
• Equal opportunity, inclusive, and barrier-free employment environment.
• Accessibility accommodations are available during the hiring process upon request.

Hiring process

• This is a direct search led by Cushman & Wakefield.
• Recruitment agencies may participate only if they are on the preferred supplier list, have a current signed agreement, and have been directly instructed by Talent Acquisition.
• Speculative or unsolicited CVs are not accepted, and no agency fees are payable outside the agreed process.