Digital Content Specialist (AI)

Location: New York, New York, United States; hybrid schedule with three days per week in the office.

Salary: $78,000–$125,000 annually.

Company

hirify.global is a global law firm with offices across North America, Asia, Europe, and the Middle East.

What you will do

• Support global digital content strategy and editorial priorities across websites, campaigns, blogs, resource centers, and other platforms.
• Write, edit, restructure, and optimize content that translates complex legal and business topics into clear, accessible, audience-focused communications.
• Develop content briefs, headlines, summaries, page structures, calls to action, metadata, and other editorial materials.
• Develop and optimize practice, industry, lawyer, office, recruiting, alumni, and thought-leadership website content while supporting audits, lifecycle management, localization, and regional adaptation.
• Conduct keyword, search-intent, audience, competitor, and topic research; apply SEO, metadata, internal-linking, and structured-content practices to improve visibility across search, answer engines, and AI-assisted discovery.
• Monitor performance, support testing and experimentation, contribute to redesigns and migrations, and collaborate with UX, design, web development, analytics, marketing, communications, public relations, and business development teams.

Requirements

• At least 5 years of progressively responsible experience in digital content, digital marketing, editorial strategy, website content, communications, journalism, or a related field, plus a bachelor's degree or equivalent combination of education and experience.
• Experience writing, editing, proofreading, researching, and optimizing content for complex websites or digital platforms, with strong editorial judgment, digital storytelling skills, and the ability to translate complex information into engaging, audience-appropriate content.
• Strong working knowledge of SEO, content optimization, search intent, metadata, internal linking, and content-authority principles, with familiarity with AI-assisted search and emerging digital discovery practices.
• Experience with enterprise content management systems, preferably Sitecore, and familiarity with GA4, Google Search Console, Semrush, and Siteimprove.
• Familiarity with Jira, Figma, WCAG, digital accessibility, structured content, taxonomy, and digital and social platforms including LinkedIn, YouTube, Instagram, WeChat, and Sprout Social.
• Experience using generative AI and automation responsibly within content workflows.
• Strong organizational, project management, problem-solving, and communication skills, including the ability to manage multiple assignments, stakeholders, approvals, and deadlines across editorial, technical, creative, analytical, and business teams.
• Ability to demonstrate sound judgment, discretion, adaptability, attention to detail, confidentiality, quality, and exceptional client service, with flexibility to work outside regular business hours as needed.

Nice to have

• Experience supporting complex, global organizations and culturally diverse audiences.
• Experience in professional services, regulated, knowledge-based, partnership, or legal environments.
• Relevant certifications or training in digital content strategy, SEO, analytics, accessibility, content management systems, or responsible AI use.

Culture & Benefits

• Collaborative, forward-thinking digital marketing environment focused on creativity, innovation, professional development, and exceptional client service.
• Hybrid working arrangement with three days per week in the New York office.
• Medical coverage, parental leave, paid time off, income protection programs, 401(k) eligibility, and other benefits.
• Employment is at will, and compensation and benefits may vary based on experience, expertise, business needs, market factors, and individual circumstances.

Hiring process

• Apply online through the hirify.global careers website.
• Employment eligibility, reasonable accommodation, and fair-chance requirements apply as described in the posting.