Product Expansion Lead

Location: Remote; work asynchronously in the timezone of your choice, with availability until midday Pacific Time for calls as needed.

Salary: $200,000–$400,000 per year plus 0.15%–0.50% equity.

Company

AIOS is a founder-led healthcare company building a full-stack AI doctor and expanding from its UK GLP-1 business into international and non-GLP-1 products.

What you will do

• Analyze the consumer health market using false-door tests, surveys, competitor analysis, and customer data to identify new product categories.
• Own end-to-end launches from 0 to 1, coordinating Clinical, Product, Ops, Supply Chain, and Growth teams.
• Build growth strategies for each vertical across creative, performance, funnel, organic, lifecycle, acquisition, and retention.
• Integrate cross-sells into the existing GLP-1 patient journey without damaging conversion.
• Own unit economics and iterate using CAC, gross margin, attach rate, cross-sell rate, AOV, retention, payback, and incremental LTV.
• Remain the overall DRI while building a lean, high-performing team as the function scales.

Requirements

• At least 3 years of experience expanding an established D2C brand into a category its customers had not previously bought from it.
• Deep consumer knowledge and experience working in international D2C, with an understanding of the pace required at a high-growth consumer startup.
• Ability to build growth strategies for new categories and decide when to accelerate or block a launch.
• Ability to evaluate markets quickly, form strong theses, test demand, and stop initiatives that are not working.
• Fluency in CAC, cross-sell rate, gross margin, AOV, attach rate, retention, payback, and LTV, using metrics to guide investment decisions.
• Experience leading launches requiring close coordination across Product, Ops, Growth, Supply Chain, and specialist teams.
• Ability to operate as the sole DRI, fill gaps, remove blockers, and build initial solutions alongside a designer and engineer.
• Urgency, sound decision-making with incomplete information, and the ability to run multiple workstreams in parallel.

Nice to have

• Experience bringing a regulated consumer product to market, including claims, evidence, and regulatory requirements.
• Experience evaluating in-house development against partnering, licensing, or acquisition.
• Ability to use AI as a force multiplier and construct agentic workflows.
• Experience hiring and managing a lean team to grow a new category.
• Founder experience or experience joining early enough that acquiring the first paying customer was part of the role.
• Ability to enter an unfamiliar category, speak with customers and experts, and prepare a version-one launch plan quickly.

Culture & Benefits

• Fully remote and async work with a timezone of choice, subject to availability until midday Pacific Time for calls as needed.
• Full-time role with long working days and regular weekend work.
• PTO with a yearly minimum of at least two weeks plus local national holidays.
• Comprehensive medical insurance where appropriate, free GLP-1 clinic membership, and biweekly health and work coaching.
• $1,200 annual budgets for personal development and personal wellness.
• MacBook and work-from-home equipment provided as needed, with an opportunity to shape the culture at an early-stage company.

Hiring process

• Apply through Ashby.